Top 100 Quotes About Marketers
#1. I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.
David Robinson
#2. When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles Duhigg
#3. We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.
Michael K. Powell
#4. For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
Seth Godin
#5. Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.
John Battelle
#6. In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.
Maggie Gallagher
#7. The greatest mistake marketers make is trying to create demand.
Eugene Schwartz
#8. When it comes to content, the best marketers know that self promotion is good!
Kieran Flanagan
#9. For corporate marketers pod-casting is low hanging fruit.
Paul Gillin
#10. Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas Rushkoff
#11. Marketers reinforce the idea - a false one - that celebrity is available to everyone.
Mal Fletcher
#12. savvy marketers are moving to an evaluation of the impact that all ad impressions - whether clicked or not - have on consumer behavior, mirroring the manner in which traditional advertising has been measured for decades using reach and frequency metrics.
William Leake
#13. No longer dependent on 30 second spots, today's marketers need a never-ending stream of content.
David Louis Edelman
#14. People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.
Jim Sterne
#15. Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
Seth Godin
#16. As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
Guy Kawasaki
#17. Unconscious consumerism preys on the uncentered. Once we lose touch with our center, we don't know who we are anymore, and marketers fill the void by telling us who we ought to be.
Jeff Brown
#18. We'd like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.
Seth Godin
#19. Marketers and executives are very different from the average consumer, so your instincts may mislead you.
Chad White
#20. Marketers are out there trying to figure out how to get your money out of your child.
Maggie Gallagher
#21. Marketers need to adapt a "members first" approach to content.
David Hahn
#22. Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.
Jerry Della Femina
#23. down, traditional marketers have always considered themselves artists. That's fine - it's an image I aspired to myself. It's a sentiment responsible for spectacular and moving work. But this sentiment is also responsible for some appalling ignorance and waste. One
Ryan Holiday
#24. More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
Seth
#25. One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.
Astra Taylor
#26. The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books.
M.J. Rose
#27. We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.
John Woodward
#28. Marketers need us to believe that our pain is a mistake that can be solved with their product.
Glennon Doyle Melton
#29. Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
Matthew Dickman
#30. The only way to know if the screening is saving lives is by doing a randomized trial. It's easy to forget this and assume that if technology can find more cancer, it will save more lives. Marketers exploit this assumption. Don't fall for it.
H. Gilbert Welch
#31. At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Phil Knight
#32. Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
Faith Popcorn
#33. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Brian Halligan
#34. Not all marketing people are writers, but all writers must learn to be marketers.
Joanne Kraft
#36. All Marketers are liars tell stories,
Seth Godin
#37. Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Simon Mainwaring
#38. The main mistake most marketers make is to use Twitter primarily as an extension of their blog, a place to push a link to content they have posted elsewhere.
Gary Vaynerchuk
#39. End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them.
Matt Haig
#40. Marketers have turned advertising into an interactive process. Using relationships and frequency and permission,
Seth Godin
#41. We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.
Eric Schmidt
#42. Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high.
Marc Andreessen
#43. If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
#44. Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.
Charles Duhigg
#45. When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'
Charles Duhigg
#46. It is impossible to objectively define how free a market is. This is a political definition. Government is always involved, and those free marketers are as politically motivated as anyone.
Ha-Joon Chang
#47. The only marketers who know what the hell they're doing are those who have worked in sales
David Ogilvy
#48. In all fairness to the auction companies ? most companies are not car experts, they are marketers. I caution buyers to make sure that they have done their homework before they raise their hand and not after.
Mark Hyman, M.D.
#49. Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Seth Godin
#50. What an individual does day to day on the job now must stretch across functional boundaries. Designers analyze. Analysts design. Marketers create. Creators market.
Daniel H. Pink
#51. Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
David Brenner
#52. The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!
Seth Godin
#53. Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
#54. All marketers are storytellers. Only the losers are liars.
Seth Godin
#55. The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.
Bob Burg
#56. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Daniel Kahneman
#57. While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.
Kara Swisher
#58. Good marketers see consumers as complete human beings with all the dimensions real people have.
Jonah Sachs
#59. Value comes not only from a transaction (revenue) but also from their role as marketers (referral) and content creators (retention).
Anonymous
#60. Marketers ... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.
Scott Young
#61. Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members.
David Hahn
#62. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Seth Godin
#63. Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
Clayton Christensen
#64. Our world is enriched when coders and marketers dazzle us with smartphones and tablets, but, by themselves, they are just slabs. It is the music, essays, entertainment and provocations that they access, spawned by the humanities, that animate them - and us.
Nicholas Kristof
#66. The world is cheapened when everyone sees it with a marketers eye.
Lucas Conley
#68. Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey Kluger
#69. There was a time when academia was society's refuge for the eccentric, brilliant, and impractical. No longer. It is now the domain of professional self-marketers. As for the eccentric, brilliant, and impractical: it would seem society now has no place for them at all.
David Graeber
#70. I never expected, when I had a daughter, that one of my most important jobs would be to protect her childhood from becoming a marketers' land grab.
Peggy Orenstein
#71. Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.
Psy
#72. The masses have been ridiculing and criticizing referral marketers for over 50 years. Meanwhile; these highly trained, ferociously dedicated
Steve Siebold
#73. The centerpiece of Obamanomics - raising taxes on high earners and investors and lowering them on the middle class - is attacked by free-marketers for penalizing economic success and possibly further stalling economic growth.
Nina Easton
#74. There's so many people who have never heard of us, but I think what we've learned is you can't underestimate the power of a core fan base and people who believe what you're doing. I think they're the ultimate marketers. They're the ones promoting us.
Tyler Joseph
#75. Marketers need to build digital relationships and reputation before closing a sale.
Chris Brogan
#76. The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.
Jonathan Potter
#77. No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas Rushkoff
#78. Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
Ryan Holmes
#79. Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Seth Godin
#81. One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small.
Marion Nestle
#82. Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Mark McKinnon
#83. Ordinary people can spread good and bad information about brands faster than marketers.
Ray Johnson
#84. But Dag, for all of his efforts, might as well have been talking to a cat. Our parents' generation seems neither able nor interested in understanding how marketers exploit them. They take shopping at face value.
Douglas Coupland
#85. My one great fear about advertising and media is that they, too, will become irrevocably unbundled, that marketers will no longer have need of media,
Jeff Jarvis
#86. Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip Kotler
#87. The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
Shawn Amos
#88. Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
Seth Godin
#89. Permission Marketers are totally obvious about their objectives with the consumer.
Seth Godin
#90. The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
David Silverman
#91. Bud Light ... the perfect beer for marketers about to lose their job.
Jeff Barrett
#92. Marketers need to spend less time making promises and more time keeping them.
Seth
#93. Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring
#94. Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.
Jay Conrad Levinson
#95. We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.
M.J. Rose
#96. Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
John Battelle
#97. As good marketers, we like to tinker with things and make them better.
Michael Freeman
#98. Women are running companies, serving as the human resource director of companies, and helping employees solve problems. Women are doctors, lawyers, teachers, sales managers, marketers. They handle problems in the workplace by day and manage their families by night.
Marsha Blackburn
#99. So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.
Naomi Klein
#100. When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
Blake Mycoskie
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