Top 26 Jay Conrad Levinson Quotes
#1. Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
Jay Conrad Levinson
#2. The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit.
Jay Conrad Levinson
#3. There is extraordinary chemistry that exists in long-term relationships
Jay Conrad Levinson
#4. advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.
Jay Conrad Levinson
#6. toll-free phone numbers, which can triple the response rate or even better.
Jay Conrad Levinson
#9. Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Jay Conrad Levinson
#10. Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Jay Conrad Levinson
#11. Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.
Jay Conrad Levinson
#12. Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Jay Conrad Levinson
#14. Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time - well, that's all she wrote.
Jay Conrad Levinson
#16. If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best.
Jay Conrad Levinson
#17. Your website is the window of your business. Keep it fresh, keep it exciting.
Jay Conrad Levinson
#18. More than half your marketing time should be devoted to your existing customers.
Jay Conrad Levinson
#20. Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
Jay Conrad Levinson
#21. In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Jay Conrad Levinson
#22. Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
Jay Conrad Levinson
#23. Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.
Jay Conrad Levinson
#24. A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.
Jay Conrad Levinson
#25. If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
Jay Conrad Levinson
#26. There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works - regardless of cost.
Jay Conrad Levinson
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