Top 41 Phil Knight Quotes
#1. It's never just business. It never will be. If it ever does become just business, that will mean that business is very bad.
Phil Knight
#2. It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.
Phil Knight
#5. You are remembered, he said, prophetically, for the rules you break. I
Phil Knight
#6. When you see only problems, you're not seeing clearly.
Phil Knight
#7. You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil Knight
#8. Like books, sports give people a sense of having lived other lives, of taking part in other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.
Phil Knight
#9. How can I leave my mark on the world, I thought, unless I get out there first and see it?
Phil Knight
#10. Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.
Phil Knight
#11. We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.
Phil Knight
#12. Nike is a marketing-oriented company, and the product is our most important marketing tool
Phil Knight
#13. Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Phil Knight
#14. But that's the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.
Phil Knight
#15. At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Phil Knight
#16. I truly believe the American consumer doesn't want to buy products made under abusive conditions.
Phil Knight
#17. I still get real nervous when I go in front of more than two people.
Phil Knight
#18. He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.
Phil Knight
#19. A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil Knight
#21. Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart. In
Phil Knight
#23. There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
Phil Knight
#24. I'm Phil Knight, and I don't believe in advertising.
Phil Knight
#25. There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought. Signs
Phil Knight
#26. My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.
Phil Knight
#27. The trouble in America is not that we are making too many mistakes, but that we are making too few.
Phil Knight
#28. The single easiest way to find out how you feel about someone. Say goodbye.
Phil Knight
#29. Meeting sports athletes that are the best in the world is a thrill to this day.
Phil Knight
#30. So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where "there" is. Whatever comes, just don't stop.
Phil Knight
#31. It is possible to tell a customer "no", and have the customer thank you for doing it
Phil Knight
#32. Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Phil Knight
#33. It's alright to be Goliath but always act like David.
Phil Knight
#34. I refused to even consider ordering less inventory. Grow or die, that's what I believed, no matter the situation.
Phil Knight
#35. The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.
Phil Knight
#36. I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.
Phil Knight
#37. We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Phil Knight
#38. I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.
Phil Knight
#39. Dare to take chances, lest you leave your talent buried in the ground.
Phil Knight
#40. We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
Phil Knight
#41. Dream audaciously. Have the courage to fail forward. Act with urgency.
Phil Knight
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