Top 7 Martin Lindstrom Quotes
#1. Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.
Martin Lindstrom
#2. A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
#3. 90 percent of all Gillette shavers are bought by women for the men in their lives
Martin Lindstrom
#4. If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
#5. Brand handling synergy means developing and communicating your company's values and identity consistently.
Martin Lindstrom
#7. When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
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