Top 7 Chad White Quotes
#1. Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.
Chad White
#2. Marketers and executives are very different from the average consumer, so your instincts may mislead you.
Chad White
#3. Poor practices are blunting email marketing's effectiveness and keeping its ROI from being truly awesome.
Chad White
#4. Best practices are those practices that generally produce the best results or minimize risk.
Chad White
#5. The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.
Chad White
#6. Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.
Chad White
#7. Best practices are particularly valuable to those who are unfamiliar with email's unique, often confusing rules.
Chad White
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