Top 43 Philip Kotler Quotes
#1. The successful salesperson cares first for the customer, second for the products.
Philip Kotler
#3. Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
#4. The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler
#5. Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
#6. The internet will create the winnerand bury the laggards.
Philip Kotler
#7. There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
#8. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.
Philip Kotler
#9. There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Philip Kotler
#10. Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
Philip Kotler
#11. Business, investor, and consumer confidence is shaken and the contraction phase begins.
Philip Kotler
#12. Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
#13. Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip Kotler
#14. Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
#15. The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
#16. The best advertising is done by satisfied customers.
Philip Kotler
#17. The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip Kotler
#18. Marketing is the set of human activities directed at facilitating and consummating exchanges.
Philip Kotler
#19. The sales department isn't the whole company, but the whole company better be the sales department.
Philip Kotler
#20. Good companies will meet needs; great companies will create markets.
Philip Kotler
#22. The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
#23. Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
#24. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Philip Kotler
#25. The future isn't ahead of us. It has already happened.
Philip Kotler
#26. The best way to hold customers is to constantly figure out how to give them more for less.
Philip Kotler
#27. Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.
Philip Kotler
#28. The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
#29. There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous
Philip Kotler
#30. It is more important to do what is strategically right than what is immediately profitable.
Philip Kotler
#31. I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.
Philip Kotler
#32. Watch the product life cycle; but more important, watch the market life cycle.
Philip Kotler
#33. George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately,
Philip Kotler
#34. Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip Kotler
#35. No company in its right mind tries to sell to everyone.
Philip Kotler
#36. Where is personal selling? Isn't the sales force of key importance in business marketing?
Philip Kotler
#37. It is no longer enough to satisfy your customers. You must delight them.
Philip Kotler
#38. Don't buy market share. Figure out how to earn it.
Philip Kotler
#39. Today's economic landscape is being shaped by two powerful forces - technology and globalization.
Philip Kotler
#40. Today you have to run faster to stay in place.
Philip Kotler
#41. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
#42. Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
#43. Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
Philip Kotler
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