Top 6 Eugene Schwartz Quotes
#1. Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.
Eugene Schwartz
#2. The greatest mistake marketers make is trying to create demand.
Eugene Schwartz
#3. There is your audience. There is the language. There are the words that they use.
Eugene Schwartz
#4. This is the copywriters task: not to create mass desire - but to channel and direct it.
Eugene Schwartz
#5. The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the traditional focus of modern education - into the reaches of possibility, invention and genius.
Eugene Schwartz
#6. No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.
Eugene Schwartz
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