Marketing Product Quotes

#1. Nothing kills a bad product faster than good advertising.

Jerry Della Femina

#2. Microsoft has built loyalty at the end-user level, including upper management, .. That works for a while in the early stages of a product, but after a couple of years the blush fades from the rose. It's reality versus marketing.

Murphy J. Foster Jr.

#3. With growth hacking, we begin by testing until we can be confident we have a product worth marketing. Only then do we chase the big bang that kick-starts our growth engine.

Ryan Holiday

#4. If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

Sergio Zyman

#5. I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Drew Houston

#6. Force yourself to simplify every initiative, every product, every marketing, everything you do.

Keith Rabois

#7. 92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service.

Paul M. Rand

#8. You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.

Princess Diana

#9. If your author platform is not well built, you may lose readers to an inferior product that was simply easier to find because its platform was superior to yours.

Carole Jelen

#10. Aesthetic isn't simply about good design for good design's sake.

Noah Kerner

#11. A growth hacker doesn't see marketing as something one does but rather as something one builds into the product itself.

Ryan Holiday

#12. Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

Andrea Jung

#13. The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.

David Pogue

#14. We're obviously going to spend a lot in marketing because we think the product sells itself.

Jim Allchin

#15. Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing,

Stephen Elop

#16. These devices only became very popular after all of this technology was hidden behind a red button that did it all

Mark Butje

#17. The result of all this turmoil is that product excellence is now paramount to business success - not control of information, not a stranglehold on distribution, not overwhelming marketing power (although these are still important).

Eric Schmidt

#18. Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.

L.G. Durand

#19. Market-driven design builds the success of the product's marketing into the product itself.

Seth Godin

#20. Don't obsess over having the 'latest' version of a product. For there was a time that the previous version was the latest.

Mokokoma Mokhonoana

#21. Money spent in complying with a regulation cannot be spent again on marketing or product research.

Joel Miller

#22. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Laura Busche

#23. I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Patti Stanger

#24. If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

Jay Conrad Levinson

#25. Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

Kevin Systrom

#26. We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Ben Cohen

#27. The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself.

Peter F. Drucker

#28. What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Kim Garst

#29. Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.

Zack W. Van

#30. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

#31. If a product feature or user design experience isn't achieving virility, it's wrong, plain and simple. In the old days, the product team would come up with something, and the marketing team had to figure out how to sell it to the public, either by educating them or using old-fashioned

Jose Casanova

#32. Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Simon Sinek

#33. Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Seth Godin

#34. One good product is better than many fake goods.

Lailah Gifty Akita

#35. Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn't remarkable, it's invisible.

Seth

#36. All you need is the best product in the world, the most efficient production in the world and global marketing.

Akio Morita

#37. I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Millard Drexler

#38. Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

#39. Marketing is what you do when your product is no good.

Edwin H. Land

#40. They believed that it was a mistake to separate product development from marketing, as most of their contemporaries did, because to them the two were indistinguishable: the object that sold best was the one that sold itself.

Malcolm Gladwell

#41. There's nothing remotely interesting to me about marketing music as a product.

Mark Edwards

#42. My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

Melinda Gates

#43. Great marketing only makes a bad product fail faster.

David Ogilvy

#44. There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

#45. I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.

Guy Kawasaki

#46. I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own.

Brit Morin

#47. The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit.

Jay Conrad Levinson

#48. The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.

Bill Taylor

#49. No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

Sam Altman

#50. Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.

John Robinson

#51. Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ryan Holmes

#52. You should always have a product that has nothing to do with who you are or what people think about you ... so that you never start thinking that your product is you, or your fame or your aura.

Andy Warhol

#53. At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business.

Richie Norton

#54. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.

David Brier

#55. Ninety percent of the success of any product or service is its promotion and marketing.

Mark Victor Hansen

#56. Nike is a marketing-oriented company, and the product is our most important marketing tool

Phil Knight

#57. People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Roy H. Williams

#58. Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

Steve Ballmer

#59. Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Richard Hayne

#60. The best ads are about the customer and how the product will change his life.

Roy H. Williams

#61. Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Malcolm Gladwell

#62. Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Marsha Collier

#63. Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

Mitch Kapor

#64. To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.

Jay Samit

#65. These are the bozos. They are graspers and self-promoters, shameless resume padders, people who describe themselves as "product marketing professionals," "growth hackers," "creative rockstar interns," and "public speakers.

Dan Lyons

#66. Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Steve Jobs

#67. Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

Kate O'Neill

#68. I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.

Arnold Kling

#69. The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.

Tom Sutton

#70. Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

John Gruber

#71. The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Jeff Bezos

#72. For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.

Bill Gates

#73. Marketing begins before the product is launched.

Seth Godin

#74. To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

Douglas Rushkoff

#75. You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Soumeet Lanka

#76. People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Dave Ramsey

#77. Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.

Jan Koum

#78. It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

David Amerland

#79. The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

Richard Hayne

#80. You are your greatest product and behind every book lies an author who wrote it.

Geraldine Solon

#81. I did not sell Amway, but I sold Shaklee, which was an Amway-type product sold through multi-level marketing.

Andy Kindler

#82. The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.

Ricardo Guadalupe

#83. People are not interested in your product or your business; they are interested in solving their own problems.

James Dillehay

#84. No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.

Robert G. Allen

#85. marketing tells one story about the company, usually connected to corporate strategy at the senior level, while the products tell several stories, depending on a product manager's vision of his or her own strategy.

Alex Bogusky

#86. Great marketing cannot sell a pedestrian product very well.

John Sculley

#87. Your marketing must focus on your customer's concerns, problems, anxieties, hopes, frustrations and how your product will bring more/less of each. Identify marketing channels (ways of reaching customers) most likely to convert strangers into customers.

Rob Burns