Top 57 David Amerland Quotes
#1. It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.
David Amerland
#2. In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.
David Amerland
#3. Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.
David Amerland
#4. We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.
David Amerland
#5. When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.
David Amerland
#6. When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it.
David Amerland
#7. Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation
David Amerland
#8. We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.
David Amerland
#9. To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sustainability.
David Amerland
#10. Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.
David Amerland
#11. Social media is the empowerment of the individual at the expense of the system.
David Amerland
#12. Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.
David Amerland
#13. Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.
David Amerland
#14. The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.
David Amerland
#15. An entity, whether a person or a thing, requires the independent collection of facts about them and a cross-referencing of these facts through their digital footprint.
David Amerland
#16. Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.
David Amerland
#17. Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
David Amerland
#18. Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.
David Amerland
#20. A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it's looking for or not in ways that a computer can't. Until now.
David Amerland
#21. A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.
David Amerland
#22. Social media is not rocket science. This, however, does not make it easy either.
David Amerland
#23. The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything
David Amerland
#24. The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.
David Amerland
#25. There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the risk of lying to ourselves is the key that unlocks the superhuman lying dormant within us.
David Amerland
#26. Everything that happens now in the online world is part of a conversation.
David Amerland
#29. Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
David Amerland
#30. The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.
David Amerland
#31. Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.
David Amerland
#32. In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.
David Amerland
#33. Before you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.
David Amerland
#34. Trust cannot, in the real world, be just a matter of personal choice.
David Amerland
#35. without the mind the body is not capable of delivering anything beyond an average performance.
David Amerland
#36. To win at semantic search you need more people than are on your payroll.
David Amerland
#37. Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
David Amerland
#38. Life at the edge of the world, it was felt, could go on forever.
David Amerland
#39. Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web.
David Amerland
#41. At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.
David Amerland
#42. Every physical response, every psychological change and every mental transformation starts with the mind.
David Amerland
#43. Marketing effectively, in a semantic web, revolves around those three 'little' requirements: Trust, Authority, Reputation.
David Amerland
#44. The dictum that "online you are the content you create and the content you share" takes on new shape and form and obviously power when it comes to Hangouts on Air
David Amerland
#45. Leaders lead by example. No leader asks more than he is prepared to give himself.
David Amerland
#46. What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.
David Amerland
#47. Real search is about providing valuable information when it's really needed to those who are actually looking for it.
David Amerland
#48. In few other marketing activities does the phrase "the more things change, the more they remain the same" hold as much meaning as it does in search.
David Amerland
#49. I am a firm believer that knowledge is power but only if it leads to comprehension.
David Amerland
#50. The moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.
David Amerland
#51. The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.
David Amerland
#52. Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
David Amerland
#53. The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.
David Amerland
#54. Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.
David Amerland
#55. Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met.
David Amerland
#56. When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.
David Amerland
#57. We cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment.
David Amerland
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