Top 61 Good Advertising Quotes
#1. Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
#2. It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
#3. Good advertising is a happy wedding of words and pictures, not a contest between them.
Leo Burnett
#4. I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
#5. Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
Jerry Della Femina
#6. We have to move from making good advertising, to making advertising good.
Cindy Gallop
#8. The essence of good advertising is not to inspire hope, but to create greed.
Charles Adams
#9. Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
Scott Adams
#10. Good advertising is a dialog with people ...
Lee Clow
#11. There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
#12. There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax Cone
#13. Most agencies run scared, most of the time ... Frightened people are powerless to produce good advertising ... If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David Ogilvy
#14. Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
#15. I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
#16. I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
#17. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
#18. As consumers, we're too busy to pay attention to advertising, but we're desperate to find good stuff that solves our problems.
Seth Godin
#19. Advertising, if it is any good, should help to confirm what already is, not what should be.
Scott Bedbury
#20. Sure I eat what I advertise. Sure I eat Wheaties for breakfast. A good bowl of Wheaties with bourbon can't be beat.
Dizzy Dean
#21. Aesthetic isn't simply about good design for good design's sake.
Noah Kerner
#22. Advertising. I'd definitely like to try that. In fact, it was a genuine second choice career-wise. I'd be good at selling stuff - I've got the gift of the gab.
Tony Blackburn
#23. Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Thomas Wolfe
#24. People need to buy and want to. The selling itself becomes the entertainment, the sought-after good ... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.
Peter W. Huber
#25. Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.
Douglas Rushkoff
#26. There are only so many people capable of putting together words that stir and move and sing. When it became possible to earn a very good living in advertising by exercising this capability, lyric poetry was left to untalented screwballs who had to shriek for attention and compete by eccentricity.
C.M. Kornbluth
#27. Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
Brian Tracy
#28. Zajonc was able to make people like any word or image more just by showing it to them several times.9 The brain tags familiar things as good things. Zajonc called this the "mere exposure effect," and it is a basic principle of advertising.
Jonathan Haidt
#29. Marketing is what you do when your product is no good.
Edwin H. Land
#30. It is not "just beer," it is a noble and ancient beverage which, like wine, food and television advertising, can be extraordinarily good or unmercifully bad.
Stephen Beaumont
#31. Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
David Ogilvy
#32. There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.
Giorgio Armani
#33. A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
#35. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Phil Dusenberry
#36. Don't tell me how good you make it; tell me how good it makes me when I use it.
Leo Burnett
#37. No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.
Rochelle B Lazarus
#38. Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
Roy H. Williams
#39. Certainly, it seems true enough that there's a good deal of irony in the world ... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.
Kenneth Koch
#40. Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.
Daniel Pinkwater
#41. We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.
Will Keith Kellogg
#42. You don't have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.
David Neeleman
#43. I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.
Willem Dafoe
#44. Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
Bernice Fitz-Gibbon
#45. Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E.W. Howe
#46. Advertising is a tax paid for being unremarkable.*" If that is true, then this tax is rising fast, which is good news for the government - not to mention production companies, media sellers, and agencies -
Joseph Jaffe
#47. Advertising is saying you're good. PR is getting someone else to say you're good.
Jean-Louis Gassee
#48. The ruler who is good for anything ought not to beg his subjects to be ruled by him, although the present governors of mankind are of a different stamp.
Plato
#49. Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
Sara Sheridan
#50. I started billboard painting in Minneapolis, and I went to General Outdoor Advertising, and I said, 'I could do that.' They said, 'Oh yeah ... we can always use a good man around here.'
James Rosenquist
#51. But the audience is right. They're always, always right. You hear directors complain that the advertising was lousy, the distribution is no good, the date was wrong to open the film. I don't believe that. The audience is never wrong. Never.
William Friedkin
#52. If you make a product good enough ... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
William Randolph Hearst
#53. You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
John Hegarty
#54. Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising.
David Whyte
#55. Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups.
Jason Calacanis
#56. If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
#57. Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.
Lester Beall
#58. In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!
Ann Bridge
#59. I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.
Kevin Nealon
#60. I saw on HBO they were advertising a boxing match "It's a fight to the finish". That's a good place to end.
Mitch Hedberg
#61. There's a card up in your little sweetshop advertising Pomeranian cross puppies free to a good home," he observed. "What's your point?" "I'm not a puppy, you can't give me away.
Sarah Rees Brennan
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