Quotes About Effective Advertising

#1. The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

#2. Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.

Stephen King

#3. The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Barbara Corcoran

#4. Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Scott Adams

#5. Although it may seem callous to say so, millions of Americans are lucky that Magic Johnson was infected with H.I.V. There is no way of calculating how many lives he has saved. No advertising agency could have invented a better, or more effective, role model.

Michael Specter

#6. Compare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria.

Richard H. Thaler

#7. As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.

Anthony Bourdain

#8. There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective.

George Arthur French

#9. Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive.

Jonah Berger

#10. Advertising is speech. It's regulated because it's often effective speech.

Jef I. Richards