Top 3 Scott Bedbury Quotes
#1. A great brand taps into
emotions. Emotions drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting experience.
It's an emotional connecting point that transcends the
product.
#2. Branding is everything - and I mean everything.
#3. Advertising, if it is any good, should help to confirm what already is, not what should be.
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