Top 100 Quotes About The Customer
#1. There's a battle between what the cook thinks is high art and what the customer just wants to eat.
Mario Batali
#2. In the marketplace, small businesses are the face and voice of humanity, which provides them with a great advantage in the Age of the Customer.
Jim Blasingame
#3. When you're taking care of the customer, you can never do too much. And there is no wrong way ... if it comes from the heart.
Debbi Fields
#4. The most successful Subway customers, of course, are the ones who can't keep their hands off their sandwich. Join your artist in the sandwich assembling process. That sneeze guard is a suggestion. That sneeze guard is trying to intimidate you into staying on the customer's side of the partition.
Mallory Ortberg
#5. Demo: presentation of a specific set of capabilities needed to solve the customer's critical business issue.
Peter Cohan
#6. The service in L.A. is the best. You don't get sarcastic, surly, fed-up waiters and waitresses like you do in England. They're good at their job and they're there for the customer. The only depressing thing is a lot of them have written more screenplays than me.
Ricky Gervais
#7. Most DRM solutions diminish the value of the product by either directly restricting a customer's use or by creating uncertainty.
Gabe Newell
#8. We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
Eric Ries
#9. It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.
Jason Fried
#10. The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
Thomas J. Watson
#11. Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
Peter Drucker
#12. Think of every contact a customer has with your brand as the most important encounter of your life.
Dane Brookes
#13. One of the most important elements in the evolution of human institutions is the emergence of the difficult customer within the system itself, the radical who starts to question its very being, the reformer who calls for changes in the way it runs.
Richard Holloway
#14. If anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway.
Jan Carlzon
#15. What people in business think they know about the customer and market is likely to be more wrong than right ... the customer rarely buys what the business thinks it sells him.
Peter Drucker
#16. The power of a successful salesman is not putting his hand in the customer's pocket to pull his money out. but rather manipulate the customer's mind to let him put his hand and happily pull the money and give it to you
Hisham Fawzi
#17. 5) "lost" prescriptions (for example, a customer dropped off a prescription on Tuesday and returned on Wednesday only to find that the pharmacy staff can find no trace of that prescription - it happens more often than you think!).
Dennis Miller
#18. Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.
John Caudwell
#19. I empathize with women in their high heels so I'll be there in my kilt and T-shirt and I'll walk around all day just to prove that if I can wear the shoes for 36 hours then certainly our customer can wear them.
Marc Jacobs
#20. As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.
Clayton M Christensen
#21. The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
Jeff Bezos
#22. Earning the Right is a commitment to be the sales professional that your customer really needs
Chris Murray
#23. It puts the provider in a situation of looking for ways to have someone else pick up a piece of the cost. As a result, every customer who has insurance ends up paying a 'hidden premium.' It simply adds to the health care cost burden.
Dave Obey
#24. Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
Marc Ostrofsky
#25. The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.
Phil Crosby
#26. The first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related reasons.
Leonard L. Berry
#27. The by-product of fewer technical support issues is also an increase in customer satisfaction, which can be reflected in reduced subscriber churn.
Patrick Fitzgerald
#28. Any small business owner wears many hats. We [New View Window Cleaning] are the salesman, bookkeeper, scheduler, cleaner, customer complaint department, etc. If you aren't organized and willing to do all these things (at least in the beginning) you are better off working for someone.
Tony Evans
#29. I worked at Sears in the Woodfield Mall as a gift wrapper. I'm actually a great gift wrapper, and the customers were so nice to me. I was only 16, and eventually Sears put me in customer service because I was so friendly.
Sherri Shepherd
#31. We have to change the culture from one in which people simply do their own job in their own function to make their own numbers look good (a vertical focus) to one in which people are focused horizontally on the customer and on improving value streams that deliver value across functions.
Jeffrey K. Liker
#32. Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.
John Maeda
#33. Like any small business owner, I experienced the pressures of building a company from the ground up - developing a business plan, balancing the books, meeting payroll and building a customer base.
Gavin Newsom
#34. The more harried a customer, the more they purchased precooked or frozen food, the more likely they were to be poor. And I knew they were poor because of the clothes they wore or because they purchased their food with food stamps.
J.D. Vance
#35. The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.
Danny Meyer
#36. If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts.
Rod Nichols
#37. Then when you want free association, you could stretch your patient out the way the barber does to lather up his customer, and when the fifty minutes are up, you could tilt the chair forward again and hand him a mirror so he can see what he looks like on the outside after you've shaved his ego.
Daniel Keyes
#38. Speculation is an effort, probably unsuccessful, to turn a little money into a lot. Investment is an effort, which should be successful, to prevent a lot of money from becoming a little.
Fred Schwed Jr.
#40. The acquisition of True Temper broadens our lawn and garden product line with outstanding, highly respected brands, ... The purchase also expands USI Hardware and Tool's customer base and provides additional capacity for future growth.
David A. Clarke, Jr
#41. What pays under capitalism is satisfying the common man, the customer. The more people you satisfy, the better for you.
Ludwig Von Mises
#42. The competitor is our friend and the customer is our enemy.
Dwayne Andreas
#43. Going out of the way for a customer increases sales.
Rajen Jani
#44. You have got to have discipline and focus - on the customer and how you run the business.
Jim Cantalupo
#45. Saying you taught it but the student didn't learn it is like saying you sold it but the customer didn't buy it.
Alfie Kohn
#46. If you don't show as much interest in the buyer and his concerns as you do in selling, he'll know that you are only in it for the commission. Be more interested in the customer than you are in yourself, your sales process, your product, or your commission and you will make more sales.
Anonymous
#47. Obsess about the next customer, not only the ones you have.
Jeremy Gutsche
#48. Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
Gary Hamel
#49. Whenever a man enters the realm of prostitutes he's always regarded as a possible customer. If you enter as a woman, you're regarded as somebody who could be in the same place. Being a man brings the perspective of flirtation.
Michael Glawogger
#50. Job security lasts only as long as the customer is satisfied. Nobody owes anybody else a living.
Sam Walton
#51. Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
Sam Altman
#52. So if you're a customer today, the same person who came in to demonstrate the technology for you and helped you architect the solution before you bought it is likely going to be leading the team to help you do the implementation.
Sanjay Kumar
#53. They downloaded another customer query, and Mae scrolled through the boilerplates, found the appropriate answer, personalized it, and sent it back.
Dave Eggers
#54. I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
Barbara Corcoran
#55. Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Carol Roth
#57. I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised. Sir
Richard Branson
#58. The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Theodore Levitt
#59. A satisfied customer is the best business strategy of all.
Michael LeBoeuf
#61. In our experience, brands are aware of at least 90% of issues that the company could face. These issues could come from operational challenges, customer service complaints, product disputes, and so on.
Chuck Hemann
#62. We read classics to flood the xenosphere with irrelevant words and thoughts, a firewall of knowledge that even makes its way to the subconscious of the customer.
Tade Thompson
#63. Do you connect to your customers by asking questions and genuinely listening to the answers? And if so, do you take the extra step to connect those customers to expertly personalized solutions? Do you take time to drastically adjust your message to meet each individual customer's needs?
Darren Hardy
#64. True marketing starts ... with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
Peter Drucker
#65. Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.
Eric Ries
#66. The successful salesperson cares first for the customer, second for the products.
Philip Kotler
#67. Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh
#68. A customer facing crucial decisions:
What should I wipe myself with? What should I brush with? His personal hygiene was deteriorating rapidly as he stared at the rows of possibilities, sweating profusely. Would he ever bathe again?
Benson Bruno
#69. Service heroes strive to exceed the customer's expectations.
Marilyn Suttle
#70. What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.
Greg Brenneman
#71. The gun dealer is not only paying these two police officers, but more importantly, the gun dealer has said he will never again sell more than one gun to a customer. This is exactly what we're trying to get the gun industry across the country to do.
Michael D. Barnes
#72. In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
Jeff Bezos
#73. In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them ...
John Wanamaker
#74. We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.
Eric Schmidt
#75. I've entered the looney bin," I told another unwitting customer, this one female.
"It's always like that around here," the customer replied. "That's why I come, it's like walking into a sitcom that could only air on HBO.
Kristen Ashely
#76. There are a lot of nice details that are exclusive to C. Wonder, which are the status C. Wonder gold buttons and the tassels. We want the customer and the loyal client to just really know that when they come to C. Wonder they're getting something that's super wearable but is also really luxurious.
Brad Goreski
#77. Those venerable and feeble persons were always seen by the public in the act of bowing, and were popularly believed, when they had bowed a customer out, still to keep on bowing in the empty office until they bowed another customer in.
Charles Dickens
#78. The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela Ahrendts
#79. Until my product is in the customer's hands, communication is my deliverable.
Andy Crowe
#80. I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.
Nobu Matsuhisa
#81. I'd rather spend money on things that improve the customer experience than on marketing.
Tony Hsieh
#82. Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
W. Edwards Deming
#83. I lost my job as an art salesman. It was the customer's fault. He wanted to buy the wrong paintings.
Vincent Van Gogh
#84. A complaint is a unique opportunity to strengthen the relationship with the client.
Kevin Kelly
#85. Empathy is the ultimate form of customer insight.
Don Peppers
#86. When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.
Joko Widodo
#87. Customer-centricity should be about delivering value for customers that will eventually create value for the company.
Robert G. Thompson
#88. We built this company from the customer back, not from the company out.
Lou Gerstner
#90. Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.
Scott Cook
#91. The customer is the final inspector.
Steve Jobs
#92. I'm not an easy customer. My attention to detail could probably drive you mad. My eye still always goes toward the single flaw.
L'Wren Scott
#93. Though the customer is always right, there are some customers you do not want.
Jeffrey Fry
#94. Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
Gerry Harvey
#95. Accepting the key premise that the learner is the primary customer of schooling means others follow naturally ... The core business of schooling is learning, and the quality of learning experienced by all learners should be the standard against which performance is measured.
David Hood
#96. Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.
Bill Gates
#97. It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
#98. I've been a customer of the top venture capital firms, so I know exactly what they do and don't do.
Marc Andreessen
#99. You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.
John Romero
#100. The best ads are about the customer and how the product will change his life.
Roy H. Williams
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