Top 100 Quotes About The Customer
#1. All we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.
Taiichi Ohno
#2. You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
#3. If you make the customer a promise ... make sure you deliver it.
Merv Griffin
#4. The waiter has to come from a place of concentration, subjugation, and complete, limitless service. Nothing is too much trouble. The customer is always right, even when he is wrong. There is no limit to what you will do to serve while that person is in your bar and in your care.
Stuart Wilde
#5. Inflict the least possible permanent injury, for the enemy of to-day is the customer of the morrow and the ally of the future
B.H. Liddell Hart
#6. To satisfy the customer is the mission and purpose of every business.
Peter Drucker
#7. Focusing on the customer makes a company more resilient.
Jeff Bezos
#8. So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.
Sam Altman
#9. My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What's important about you? Why does the customer need you?
Sara Blakely
#10. While everyone's focusing on keeping the boss happy, who's focusing on keeping the customer happy?
James Hunter
#11. In software, we rarely have meaningful requirements. Even if we do, the only measure of success that matters is whether our solution solves the customer's shifting idea of what their problem is.
Jeff Atwood
#12. What makes a good salesperson? Let me be clear that it's not the person who can talk someone into anything. It's not the hustler who is a smooth talker. The best salespeople are the ones who put themselves in their customer's shoes and provide a solution that makes the customer happy.
Mark Cuban
#14. The business of selling is not just about matching viable solutions to the customers that require them. It's equally about managing the change process the customer will need to go through to implement the solution and achieve the value promised by the solution
Jeff Thull
#15. To succeed in business, put the interest of the customer ahead of your own.
James Cook
#16. Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Erich Fromm
#17. The customer service representative hung up on me when I asked to talk to a supervisor.
Jon Jones
#18. In the case of maternal health care, you look at, well naturally, it's the mother who's the customer, who makes the decisions. But in truth, the mother in many areas, in certain parts of India, the mother has very little decision-making power at all. The real decision-maker is the mother-in-law.
Jacqueline Novogratz
#19. The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so
Aleister Crowley
#20. Restaurants with small courses that give the customer choices, and that don't obligate them to spend a fortune, are going to do very well.
Danny Meyer
#21. Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Jakob Nielsen
#22. I was opposed to the government mandating that restaurants not allow people to smoke, believing it becomes the customer's choice whether they go in or not. But then, I thought, 'What about the employees? Aren't they hostage to a smoking environment, even if they don't smoke?'
Gary Johnson
#23. The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
Alvin Toffler
#25. One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not.
Bernard Marcus
#26. When I'm in New York I love to stay at the Mercer Hotel, and the C. Wonder store was so part of my New York experience from staying downtown. What I love the most about the brand is the enthusiasm that the customer has for it.
Brad Goreski
#27. You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.
Harvey MacKay
#28. Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.
Mike McCue
#29. As a retailer, I would ask the customer, "What is it you want in life?" Whatever answer they give, I would help them to say the correct answer, or the most effective answer, for anyone - feeling good.
Wayne Dyer
#30. It's a very, very tough market.
So unless you do a really good job, you buy the right products from the manufacturers, you service the customer, they keep coming back, they bring their friends in, it's all about numbers, numbers, numbers.
John Ilhan
#31. We should never be allowed to forget that it is the customer who, in the end, determines how many people are employed and what sort of wages companies can afford.
Alfred Robens
#32. An employee is told that the customer is always right and, in fact, the customer is usually a moron and as asshole
Larry David
#33. It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford
#34. Wall Street investment banks are like Las Vegas casinos: They set the odds. The customer who plays zero-sum games against them may win from time to time but never systematically, and never so spectacularly that he bankrupts the casino.
Michael Lewis
#35. The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.
Jay S. Walker
#36. Immerse yourself in the customer's world and get to know their struggles and triumphs inside out.
Dane Brookes
#37. I started the business with a simple question: How can we make the process of buying a computer better? The answer was: Sell computers directly to the end customer. Eliminate the reseller's markup and pass those savings on to the customer.
Michael Dell
#38. I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.
Tom Ford
#39. Dealing with a counter clerk at the phone company who had all the customer service skills of a homicidal sociopath on work release.
Jasmine Cresswell
#40. I always say this to the young chefs and mean it: The customer is excited, he says you are an artist, but we are not, just craftspeople with a little talent. If the chef is an artist, he doesn't succeed. Why? Because he is inspired today but not tomorrow. We cannot do that.
Andre Soltner
#41. It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.
Napoleon Hill
#42. When a bank calls in a loan, it obviously hurts the customer in question. But it also adversely affects other banks that have lent to this borrower. They are now less likely to be repaid and so can't as readily lend to their own customers.
Eric Maskin
#43. The cook hates the waiter, and they both hate the customer
Haruki Murakami
#44. Even though it is black, black as Egypt's night, the customer is always right
Andrew Ewing
#45. You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.
Ram Shriram
#46. Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
#47. My friends and the people I know understand that I'm going to ask them what they're doing, how they're dating, who they're dating, where they're going and what they're doing. I'm constantly asking those questions and making sure I'm in touch with the customer.
Sam Yagan
#48. You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
Alexander Turney Stewart
#49. But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.
Marc Jacobs
#50. Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker
#51. You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.
Fred DeLuca
#52. Solving the problem means helping the customer to understand why you're the best person for the job
Chris Murray
#53. One of the systems we use is called the LATTE method. We Listen to the customer, Acknowledge their complaint, Take action by solving the problem, Thank them, and then Explain why the problem occurred.5.19
Charles Duhigg
#54. I don't think value to the customer is achieved at the expense of employees' welfare.
Brad Stone
#55. The customer is the most important part of the production line.
W. Edwards Deming
#56. Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer ... We need to take the customer's skin temperature daily.
Konosuke Matsushita
#57. If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Jeffrey Gitomer
#58. If what you are getting online is for free, you are not the customer, you are the product.
Jonathan Zittrain
#59. That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.
Ray Kroc
#60. An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
Theodore Levitt
#61. The fundamental law of the market is: the customer is always right.
Ludwig Von Mises
#62. The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.
J. Paul Getty
#63. At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product.
Joe Sutter
#64. The objective.. is to achieve a comfort level between the cook/artist/performer and the customer/viewer/diner. And if we can achieve that, and the customers are happy and the cooks are happy, then we have a great experience.
Mario Batali
#65. When the customer is wrong it is not a good idea to tell them.
Garrison Wynn
#66. We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos
#68. If we do not know who the customer is, we do not know what quality is.
Eric Ries
#69. I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back ... so by the end of next year, I hope most of that's in place.
Jim Cantalupo
#70. Contact with the customer is what business is all about.
Jay Leno
#71. The salesman thanks the customer for patronizing his shop and asks him to come again. But the socialists say: Be grateful to Hitler, render thanks to Stalin; be nice and submissive, then the great man will be kind to you later too.
Ludwig Von Mises
#73. And the customer has a voice; provide a bad product or lousy service at your peril.
Eric Schmidt
#74. To achieve Operational Excellence, management has to coach, guide, teach, and instill the concept of getting rid of the use of management in supporting the flow of product to the customer
Kevin J. Duggan
#75. When you buy bananas all you want is the fruit not the skin, but you have to pay for the skin also. It is a waste. And you the customer should not have to pay for the waste.
Shigeo Shingo
#76. We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it.
Fred DeLuca
#77. Over the last 25 years, the American free enterprise system created the most diverse video programming on earth with the best value for the customer. It is disappointing that the updated report relies on assumptions that are not in line with the reality of the marketplace.
Kyle E. McSlarrow
#78. At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.
Roger Staubach
#79. If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.
Steven Burd
#80. Power is winning the battle over who owns the customer: the brand or the retailer.
Leonard Lauder
#81. Any job that allows me to use my pure water cleaning system and water fed pole is one I love. The wow factor for the customer after we [New View Window Cleaning] are done and they can't believe what we did with "just water and a brush" is something I never tire of.
Tony Evans
#82. Sales is a business of relationships, and you must cultivate customers with tenderness and love, like cabbages in winter, even if the customer is an egomaniacal asshole you want to hit with a shovel.
Max Barry
#83. Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
Tony Hsieh
#84. Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].
Shigeru Miyamoto
#85. Focus on something the customer wants, and then deliver it.
Sam Walton
#86. So in 2000, when we changed the business model and started really focusing on that triangle and putting the customer in the center, we decided we should hold off - we've done enough consolidation; we've got enough critical mass.
Sanjay Kumar
#87. Hierarchy is an organization with its face toward the CEO and its ass toward the customer.
Jack Welch
#88. What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent Millay
#89. We rent one in three tuxedos in the U.S. and Canada, and if we make a mistake, our employees will deliver to the customer's home, office, or wedding. We get a couple hundred letters a week praising the service in our stores.
George Zimmer
#90. We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Dan Levitan
#91. The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.
Peter F. Drucker
#92. If we have 99% [market] share of Ford Company, the question to us is 'How do we improve the customer satisfaction in order to get that additional 1% share?
Michael Dell
#93. Whereas once it was the customer who favored the merchant by dealing with him, conditions changed until it was the merchant who favored the customer by selling to him. That is bad for business. Monopoly is bad for business. Profiteering
Henry Ford
#94. Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
Walter Isaacson
#95. Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.
Curt Coffman
#96. If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
#97. Trying to move the volume of products we're talking about from place to place to get it ultimately into the customer's hands, to price these items, to market these items, I think the retail business is incredibly complex. But if you get it right, it's a beautiful thing.
Edward Lampert
#98. Everything that the customer experiences is the product. This is something that both media companies and product startups don't understand.
Laura Busche
#99. Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani
#100. How could anyone be so stupid as to trust a trader? The best thing I could do was pretend to others at Salomon that I had meant to screw the customer. People would respect that. That was called jamming. I had just jammed bonds, albeit unknowingly, for the first time. I had lost my innocence.
Michael Lewis
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