Top 100 Quotes About Marketing
#1. All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.
John Kremer
#2. I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.
Ruben Studdard
#3. No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.
Andrea Jung
#4. The two-war strategy is just a marketing device to justify a high [military] budget.
Merrill McPeak
#5. More than half your marketing time should be devoted to your existing customers.
Jay Conrad Levinson
#6. In the field of marketing ... the trend toward selling [has] reached something of a nadir with the unveiling ... of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
Vance Packard
#7. Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
Chris Bennett
#8. Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
Eddie Vedder
#9. From a marketing point of view, you don't introduce new products in August.
Andrew Card
#10. Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
Victor Koo
#11. Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human.
Robert Rose
#12. Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
Judy Collins
#13. One of his friends, a marketing professor at Stanford, said, "Think about this from a marketing perspective. We can change behavior in a short television ad. We don't do it with information. We do it with identity: 'If I buy a BMW, I'm going to be this kind of person.
Chip Heath
#14. It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
David Zucker
#15. But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
Warren Cuccurullo
#16. Writing a book is like giving birth. Marketing a book is like giving birth in the 12th century.
John Heartfield
#17. Lou's such an old punk he was around when the Ramones were junkie hustlers first and musicians second, when punk meant something other than a mass-marketing concept designed to help the bridge-and-tunnel crowd feel cool.
Rachel Cohn
#18. The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
#19. For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.
Kevin Smith
#21. Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
#22. You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.
Anna Paquin
#23. Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution ...
Malcolm Gladwell
#24. Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.
Gary Vaynerchuk
#25. Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.
Shah Rukh Khan
#26. The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Saul Berman
#27. What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar.
Kevin J. Donaldson
#28. There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
Victoria Strauss
#29. There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.
Joe Carnahan
#31. "Country" has become a marketing term, but I see myself as a songwriter.
Rosanne Cash
#32. After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Steve Jobs
#33. Marketing for a film is tricky because you release stuff without context.
Colin Trevorrow
#34. The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.
Robert Simonds
#35. The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.
Lennon Parham
#36. Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
Reed Hastings
#37. When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
Amish Tripathi
#38. This remains a very important opportunity for the American people to have their day in court against big tobacco and its marketing practices. I urge Congress to provide the funding to allow the lawsuit to move forward, and not to shield the tobacco industry from the consequences of its actions.
William J. Clinton
#39. Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later.
Patricia C. Wrede
#40. 'Noah' is an insult to Bible-believing Christians, an insult to the character of Noah and, most of all, an insult to the God of the Bible. As a result, I believe Hollywood will have a much harder time in marketing future biblically-themed movies to Christians.
Ken Ham
#41. By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.
David F. Houston
#42. I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.
Philip Kotler
#43. Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.
F. Marco-Serrano
#44. NCL ... stands to achieve greater success under the Carnival Corp. umbrella, which will provide NCL with economies of scale, greater access to capital, marketing and operating expertise and stronger credibility in the leisure and vacation industry.
Micky Arison
#45. You can have 10 bucks to 10 million bucks and if you got a crew, imagination and a lot of people willing to turn in some work next to nothing, you going to have a feature. But you can't get beyond how expensive marketing the movie is, it's so crushing.
Kevin Smith
#46. Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
Johannes Grenzfurthner
#47. The mindset, vision, competency, capability, culture and marketing opportunity are all great starting point for business model innovation.
Pearl Zhu
#48. There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
#49. Video is just one part of a marketing plan. It fits certain messages & people better than others.
Steve Garfield
#50. Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
Douglas Rushkoff
#51. Say whatever you want. But the United States has a kickass military and really good bullshit marketing people. If this country was a person it would be a used car salesman with a flamethrower.
Richard Jeni
#52. Don't blame the marketing department. The buck stops with the chief executive.
John D. Rockefeller
#53. Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
Seth Godin
#54. A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
Peter Drucker
#55. And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
Michelle Obama
#56. As a kid, I went from reading kids' books to reading science fiction to reading, you know, adult fiction. There was never any gap. YA was a thing when I was a teenager, but it was a library category, not a marketing category, and you never really felt like it was a huge section.
John Allison
#57. It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.
Ben E. King
#58. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.
Seth Godin
Seth Godin
#59. Mass marketing means appealing to the masses which means appealing to the average.
Seth Godin
#60. There's been not a dime spent on marketing for any record I've ever put out.
Skrillex
#61. The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
Sergio Zyman
#62. Marketing executives like big budgets, as big budgets make it easier to grow the top line.
Bill Gurley
#63. Book marketing should be a planned process, an art if you will.
Heather Hart
#65. Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
Andrea Jung
#66. Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
Seth Godin
#67. The marketing is just as important as the music, almost.
Robyn
#68. You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.
Scott Adams
#69. When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'
Jon Miller
#70. Microsoft has built loyalty at the end-user level, including upper management, .. That works for a while in the early stages of a product, but after a couple of years the blush fades from the rose. It's reality versus marketing.
Murphy J. Foster Jr.
#71. They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.
Josh Holloway
#73. I was a pretty good coach and working with marketing was like coaching.
Bernard Ebbers
#74. Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
David Amerland
#75. If I lost everything and had to start again, I would find myself a great network marketing company and get to work!
Donald Trump
#76. Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.
Pete Sessions
#77. There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
Michael Bolton
#78. The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
Don Bluth
#79. Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Nick Woodman
#80. The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."
Buck Rodgers
#81. I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.
Raekwon
#82. You accuse me of black marketing, but which of you has not slept with me?
Dhirubhai Ambani
#83. I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.
Tom Hooper
#84. Why must a man be always taking on Things not his own, as if he were a servant whose marketing-bag grows heavier and heavier from stall to stall and, loaded down, he follows and doesn't dare ask: Master, why this banquet?
Rainer Maria Rilke
#85. Marketing is really just about sharing your passion.
Michael Hyatt
#86. With growth hacking, we begin by testing until we can be confident we have a product worth marketing. Only then do we chase the big bang that kick-starts our growth engine.
Ryan Holiday
#87. If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
Sergio Zyman
#88. Social Media brands faster than any other existing Marketing plan and for much cheaper!
Germany Kent
#89. I never think about the audience. If someone gives me a marketing report, I throw it away.
Andrew Stanton
#90. There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
M.J. Rose
#91. I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.
Emily Gould
#92. I think that any time reality doesn't match your expectations, it means that marketing was involved.
Seth Godin
#93. Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
Todd Lieberman
#94. I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
Ian Doescher
#95. The degree to which campaigns have become dominated by marketing is breaking the spirit of democracy, and we're all just so sick of it, across party lines.
David Weinberger
#97. I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.
Robert Reich
#98. I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
Joichi Ito
#99. Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments.
Hillary Clinton
#100. The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth Godin
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