Understanding Customer Quotes

#1. Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A Digital Master figures out what customers do and why, where, and how they do it. The company then works out where and how the experience can be digitally enhanced across channels.

George Westerman

#2. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

#3. Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Seth Godin

#4. You can't drag people from understanding to action. A customer isn't actually at the last mile if you're the one dragging her to the finish line.

Thomas P.M. Barnett

#5. Asking the appropriate questions means understanding exactly what your customer is trying to achieve

Chris Murray