Understanding By Design Quotes

#1. Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Donald A. Norman

#2. Market design is about understanding the details of markets in sufficient detail so that we can help fix them when they are broken.

Alvin E. Roth

#3. Good design doesn't stem from intuition, talent, or luck (although I'll take a smidgen of each). It comes from research and understanding.

Anonymous

#4. Places matter. Their rules, their scale, their design include or exclude civil society, pedestrianism, equality, diversity (economic and otherwise), understanding of where water comes from and garbage goes, consumption or conservation. They map our lives.

Rebecca Solnit

#5. An image can only be one element in constructing a sequence of understanding.

Germano Facetti

#6. The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Tom Peterson

#7. [Graphics] is a strict and simple system of signs, which anyone can learn to use and which leads to better understanding.

Jacques Bertin

#8. Intelligent Design is a remarkably uncreative theory that abandons the search for understanding at the very point where it is most needed. If Intelligent Design is really a science, then the burden is on its scientists to discover the mechanisms used by the Intelligent Designer. (80)

Michael Shermer

#9. Training the eye is the most important way to gain an appreciation and understanding of good design in busienss management.

Van Day Truex

#10. Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

Ai Weiwei

#11. By understanding evolution as the expression of universal intelligence, now becoming conscious of itself within us, and as us, we overcome the dichotomy between current evolutionists who see no design in evolution, and creationists who often propose and anthropomorphic God as creator.

Barbara Marx Hubbard

#12. To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

William McDonough

#13. User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

Jesse James Garrett

#14. When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined.

Niels Diffrient

#15. The critical thing in developing software is not the program, it's the design. It is translating understanding of user needs into something that can be realized as a computer program.

Mitch Kapor

#16. Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

John Maeda

#17. The essential function of the (design) profession in our society is to enhance and cultivate communications toward: Easier understanding of ideas and complex problems, in the shortest possible time and higher visual and auditory retention of data.

Will Burtin

#18. The design of good houses requires an understanding of both the construction materials and the behavior of real humans.

Peter Morville

#19. I think sometimes I might scare the editors, because they might feel they're getting old and they're not understanding it. The problem lies on their side of the fence, not mine. I come from a different era and I design clothes for our era.

Alexander McQueen

#20. What many refer to as intuition, then, is not the untaught or unteachable but instead is a learned understanding and respect of process, molded by experience and refined over a great deal of time and practice.

Jon Kolko

#21. A man often thinks he rules himself, when all the while he is ruled and managed; and while his understanding directs one design, his affections imperceptibly draw him into another.

Francois De La Rochefoucauld

#22. A deep understanding of Darwinism teaches us to be wary of the easy assumption that design is the only alternative to chance

Richard Dawkins

#23. When you feel the architecture just click, as though it couldn't have been anything else, it's due to a true understanding of the site and the plan and section.

Stephen Kanner

#24. Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Donald A. Norman

#25. Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.

Edward Tufte

#26. Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.

Hartmut Esslinger

#27. I've learned a tremendous amount over the years by watching designers work. I now have a good understanding of what sits well on the body, not to mention the importance of a great cut and quality.

Claudia Schiffer

#28. There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

Ivan Chermayeff

#29. Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Donald A. Norman

#30. I think, actually, that none of us understands anyone else very well, because we're all too shy to show what matters the most. If you ask me, it's a major design flaw. We ought to be able to say, Here, look what I am. I think it would be quite a relief.

Elizabeth Berg

#31. In order to design for understanding, we need to understand design." - Erik Spiekermann, graphic designer When

Marc Stickdorn

#32. So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?

Ben Hunt

#33. In matters of conscience that is the best sense which every wise man takes in before he hath sullied his understanding with the designs of sophisters and interested persons.

Jeremy Taylor

#34. Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.

Maggie Macnab

#35. How obvious it is that color has its various connotations-hue, value, and intensity - and without the basic understanding of these three determining factors, we are somewhat limited in the proper use of color in rooms.

Van Day Truex

#36. The Fibonacci Sequence turns out to be the key to understanding how nature designs... and is... a part of the same ubiquitous music of the spheres that builds harmony into atoms, molecules, crystals, shells, suns and galaxies and makes the Universe sing.

Guy Murchie

#37. If design is a problem-solving discipline, then great design must start with a thorough understanding of the problem to be solved - which is best found in a great design brief.

Peter L. Phillips

#38. For this was a kiss of definition. A kiss of understanding. For a marriage absent pretense. And a love without design.

Renee Ahdieh

#39. We live someone else's life without trying to understand and become what we are really designed to be

Sunday Adelaja

#40. Don't worry, it's very clear that the painting was done by a human, most likely a human with one eye removed and a feverent if incorrect understanding of design and anatomy.

Ryan North