Maggie Macnab Quotes

#1. A company has integrity when its words and actions consistently match the branding effort.

Maggie Macnab

#2. Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.

Maggie Macnab

#3. Directive design gives an either/or choice, similar to a traffic sign. Interpretive design allows for personal choice, in the same way symbolism allows for individual meaning.

Maggie Macnab

#4. Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.

Maggie Macnab

#5. Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.

Maggie Macnab

#6. It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all.

Maggie Macnab

#7. Effective problem solving in design requires a balance of strategy and spontaneity, intelligence and creativity.

Maggie Macnab

#8. Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

Maggie Macnab

#9. Design is a human ritual of understanding.

Maggie Macnab

#10. Principles that drive equilibrium in nature's design also power human design.

Maggie Macnab

#11. In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.

Maggie Macnab

#12. Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.

Maggie Macnab