Quotes About Focus Groups

#1. When you make comedy, you make it for the people and you try to have as many screenings and as many tests and you do focus groups and you read the cards and you try to give the people what they want in this comedy.

Chris Rock

#2. Adam Gottbetter goes beyond the original usage of focus groups when they are used within communication studies to explore the effects of films and television programs.

Adam Gottbetter

#3. When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working.

Christopher McQuarrie

#4. Most people who are on the inside of a technology have no idea what it's like to look at from an end user's point of view. This is why they have focus groups. I'm really familiar with this because I worked 10 years for Hallmark Cards in the U.S.

Pat Cadigan

#5. If you ever go behind the glass and look at the focus groups that are deciding what you're gonna watch, it's scary. This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.

Adrian Pasdar

#6. Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

Rochelle B Lazarus

#7. Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.

Bob Newhart

#8. When Jesus's followers asked him to teach them to pray, he didn't tell them to divide into focus groups and look deep within their own hearts.

N. T. Wright

#9. The most powerful people on earth are focus groups.

William J. Clinton

#10. With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

Jerry Jones

#11. To me the cynics are the ones in the boardrooms with the reports from the focus groups.

George Carlin

#12. About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'

Todd McFarlane

#13. This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.

Stephen Harper

#14. Big-time directors and the studios that bankroll them prefer to dwell in the comfortable, familiar center, where mammon is God and the only divine word comes from focus groups.

Richard Corliss

#15. I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.

Roger Ailes

#16. What's the job of the candidate in this world? The job of the candidate is to raise the money to hire the consultants to do the focus groups to figure out the 30-second answers to be memorized by the candidate. This is stunningly dangerous.

Newt Gingrich

#17. When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?

Dick Wolf

#18. In life, you know, they do this in focus groups; if you were in such and such circumstance, what would you do? Well, you never know what you're going do unless you're faced with it.

Viola Davis

#19. The growing influence of focus groups means we are all in danger of being excessively cowed by their feedback.

Charles Kennedy

#20. I have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.

Ralph Lauren

#21. the inventors and company executives don't generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.

Michael Moss

#22. By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do.

Sydney Pollack

#23. The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders.

Noam Chomsky

#24. We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

Jonathan Ive

#25. When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

Steve Sabol

#26. Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

Sergio Zyman

#27. And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.

Joe Eszterhas

#28. Social distance makes it all the easier to focus on small differences between groups and to put a negative spin on the ways of others and a positive spin on our own.

Daniel Goleman

#29. It's difficult to get large groups of people, to the extreme levels of focus and productivity that you need, for a startup to be successful.

Sam Altman

#30. You write things that are of interest to you. There's no focus group.

Zach Galifianakis

#31. Focus group research has created a composite No-Man who resembles no-one anyone has ever met.

Cathy Lewis

#32. Through "deprogramming" or cult intervention the only issues that are addressed focus upon the specific group and group involvement. The subject of such an intervention subsequently may leave the group and go on with their life reassuming their own basic individual values and beliefs.

Rick Ross

#33. In the black sororities, they celebrate achievement academically, and they really do work toward community service. As much as the white sororities claim that's the case in their groups, it's not really so. White sororities focus on relationships.

Alexandra Robbins

#34. For about ten years now, the struggle for democracy and the respect of human rights has been in the focus point - if not a commodity - of political groups aiming to rise to power.

Omar Bongo

#35. Write your script. When you see things you don't want, don't think about them, write about them, talk about them, push against them, or join groups that focus on the don't wants ... remove your attention from don't wants.. and place them on do wants.

Rhonda Byrne

#36. You can find academic and industrial groups doing some relevant work, but there isn't a focus on building complex molecular systems. In that respect, Japan is first, Europe is second, and we're third.

K. Eric Drexler

#37. I tend to focus on young people and on giving a voice to groups of people who don't normally get their voices heard.

Alexandra Robbins

#38. I was the person, I think, who first said the evening of September 11 that we shouldn't hold this against the Arab community, the Muslim community. We should focus on the individuals and that groups that were involved and not participate in group blame.

Rudy Giuliani