Top 100 Quotes About Advertising
#1. An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.
Chip Heath
#2. The attempt to force human beings to despise themselves is what I call hell.
Andre Malraux
#3. Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.
Andrew Hacker
#4. People think I'm selling feminism in my books, but what I'm really doing is writing advertising copy for expensive private colleges that most women can't afford anyway. Oh, and try to find a job with a major in English literature. No luck? Joke's on you, sucker!
Mary Gordon
#5. A vast sector of modern advertising ... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich Fromm
#6. I could live very quietly, do advertising to earn money.
Carine Roitfeld
#7. Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.
Daniel Pinkwater
#8. It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
David Ogilvy
#9. The eros of advertising is lurid but not specific.
Mason Cooley
#10. We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.
Evan Spiegel
#11. In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
Gore Vidal
#12. After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.
Gunter Grass
#13. The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
Barry Diller
#14. You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois
#15. I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.
Tom Verlaine
#16. Real content marketing isn't repurposed advertising, it is making something worth talking about.
Seth Godin
#17. Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance.
Barry Ritholtz
#18. Driving up the value of the advertising is a big commitment for Microsoft.
Bill Gates
#20. The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
Victor Koo
#21. Advertising signs: they con you into thinking you're the one That can do what's never been done That can win what's never been won Meantime life outside goes on all around you
Bob Dylan
#22. We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.
Will Keith Kellogg
#23. Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
#24. One would understand a ban on surrogate advertising, but to completely ban [smoking] is ridiculous, a joke taken too far.
Mahesh Bhatt
#25. Rules, established with reason and justice, can easily outlive their usefulness as circumstances change, yet can remain in force through inertia. It is then not only right, but useful, to break those rules as a way of advertising the fact that they have become useless - or even actually harmful.
Isaac Asimov
#27. I have been asked what would I ban immediately if I could. Advertising.
Vivienne Westwood
#28. Infiniti ads are part of an exciting new trend called "Advertising Whose Sole Purpose Is to Irritate You."
Dave Barry
#29. You don't have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.
David Neeleman
#30. Advertising is the life blood of the digital economy.
Nick Stringer
#31. Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium.
Jerrod Carmichael
#32. Abstract art: a construction site for high fashion, for advertising, for furniture.
Adrienne Monnier
#33. I began to learn about the camera and the actors. That gave me a lot of the skills. At the same time, advertising gives you a lot of vices, for example, an obsession for a superficial look, but at the same time, it gives you the capacity to synthesize the story - tell a story in one minute.
Alejandro Gonzalez Inarritu
#34. People generally like happy endings, which is something I learned from my years in advertising. I like happy endings myself, but only if they're honest. I'm just as happy with a terrible, hopeless ending.
Augusten Burroughs
#35. Production goes up and up because high pressure advertising and salesmanship constantly create new needs that must be satisfied: this is Admass- a consumer's race with donkeys chasing an electric carrot.
J.B. Priestley
#36. I don't watch television. And certainly not ads; I loathe advertising.
John Hodgman
#37. Woman's bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.
Jean Kilbourne
#38. Lady Gaga is a pop prostitute, a satanic b
with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth,
Nina Hagen
#39. Arrogance needs advertising, confidence speaks for itself.
Vitor Belfort
#40. Never stop testing, and your advertising will never stop improving.
David Ogilvy
#41. I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
Jerry Della Femina
#42. I've had it-the agencies, the winking, the networks, the ratings. Anyone who thinks TV is an art medium is crazy-it's an advertising medium.
Robert Altman
#43. In this day and age, love is temporary and marriage is unnatural
the product of Madison Avenue advertising executives and television producers.
Michael Palmer
#44. Many a small thing has been made large by the right kind of advertising.
Mark Twain
#46. Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher Lasch
#47. I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
John O'Toole
#48. Nowadays we go to a movie and must watch commercials first. The relaxed, receptive state of surrender we like to reserve for the [...] film [...] is now given over to advertising where our senses and our sensibilities are assaulted against our will
Bell Hooks
#49. In the arts, the critic is the only independent source of information. The rest is advertising.
Pauline Kael
#50. Sanely applied advertising could remake the world.
Stuart Chase
#52. It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.
Calvin Coolidge
#54. We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
Renzo Rosso
#55. The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
Jerry Della Femina
#56. You really want to get a headache? Try to understand Internet advertising.
Barry Diller
#57. The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
Frank Luntz
#58. When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?
Dick Wolf
#59. The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
Claud Cockburn
#60. Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice Saatchi
#61. I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.
Barry Ritholtz
#62. Advertising is the price companies pay for being unoriginal.
Yves Behar
#63. Advertising is the tax you pay for being unremarkable.
Robert Stephens
#64. What advertising dum-dum signed up Ilie Nastase to sell a resort?! Who'd want to go where he's at?
Malcolm Forbes
#65. I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
#66. Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.
Dana Delany
#67. Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
Penelope Cruz
#68. The printed newspaper is a powerful showcase for news, opinion and advertising.
Jill Abramson
#69. 'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.
Adam Kluger
#71. Better to be known for something than be forgotten for nothing.
John Hegarty
#72. Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
George Carlin
#73. Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
Rupert Murdoch
#74. Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
Sam Altman
#75. Citigroup has the opportunity to be the largest financial institution and to serve us well. What we decide to do is not what everybody else does. Other companies sponsor women's events and put a woman's face in advertising. This is financial services wrapped in pink.
Lisa Caputo
#76. It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
#77. All the fakeness just rolls right off them, maybe because the nonstop sales job of American life has instilled in them exceptionally high thresholds for sham, puff, spin, bullshit, and outright lies, in other words for advertising in all its forms.
Ben Fountain
#78. It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.
G.K. Chesterton
#79. Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
#80. Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing.
John O'Donohue
#81. I get invited to premieres, and I've been to a few fashion shows and stuff, but I always get really bored. I feel quite awkward. You have to wear something by them, and it all feels like, 'Why am I doing free advertising for you?'
Bat For Lashes
#82. Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose ... the vast majority of editors are incorruptible.
David Ogilvy
#83. THE MISCONCEPTION: Both consumerism and capitalism are sustained by corporations and advertising. THE TRUTH: Both consumerism and capitalism are driven by competition among consumers for status.
David McRaney
#84. The Saudi government uses a lot of British equipment to suppress their own people. But we're happy for our politicians to go on advertising trips to Saudi, selling our weapons at the trade conventions.
Paul Conroy
#85. Advertising is only evil when it advertises evil things.
David Ogilvy
#86. I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again.
Jennifer Beals
#87. I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring.
Brian Froud
#88. People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.
Adrian Pasdar
#89. The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby
#90. If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Seth Godin
#91. The Internet, as a First Amendment medium, hinges on free expression, and that means free advertising.
Jerry Yang
#92. It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.
Phil Knight
#93. Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.
Eugene Schwartz
#94. I don't see a point in advertising my marital status when men don't. Completely ridiculous.
Gene Weingarten
#95. Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
Winston Churchill
#96. I grew up in a country where advertising doesn't exist.
Jan Koum
#97. Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker
#98. The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
Gloria Steinem
#99. Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.
Oliviero Toscani
#100. Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
David Ogilvy
