Aaker Quotes

#1. Stanford professor Jennifer Aaker's work shows that setting obtainable goals is key to happiness. Instead of perfection, we should aim for sustainable and fulfilling.

Sheryl Sandberg

#2. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

David A. Aaker

#3. My today is what I will to make it. I will to make it perfect ...

Walter Russell

#4. There's a practical problem about time and energy, and a more subtle problem of what it does to a writer's head, to continually analyze why they write, where it all comes from, where it's going to.

Kazuo Ishiguro

#5. Or your arms," Trenton added. "Because if you ever talk to her with anything less than a respectful tone again, I will rip those fuckers off and beat you with 'em. Do we understand each other?

Jamie McGuire

#6. Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

David A. Aaker

#7. Stop waiting for someone else to say that you count, that you matter, that you have worth, that you have a voice, a place, that you are called. Don't you know, darling? The One who knit you together in your mother's womb is the one singing these words over you, you are chosen.

Sarah Bessey

#8. There is of course one thing that the French love more than anything else: a revolution. They literally cannot get enough.

@Queen_UK

#9. THERE ARE NO MISTAKES, only opportunities.

Tina Fey

#10. Whats not to love is hardly a reason to love. And the catch of your life is not the same thing as the love of your life. Be careful of that subtle but rather crucial distinction.

Emily Giffin

#11. A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.

David A. Aaker

#12. They shall arrive in a murmur
And shall disappear into fog and earth

Philippe Claudel

#13. Today we are living in an intellectual and technological paradise and a moral and social nightmare because the intellectual level of evolution, in its struggle to become free of the social level, has ignored the social level's role in keeping the biological level under control.

Robert M. Pirsig