Aaker's Quotes

#1. Stanford professor Jennifer Aaker's work shows that setting obtainable goals is key to happiness. Instead of perfection, we should aim for sustainable and fulfilling.

Sheryl Sandberg

#2. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

David A. Aaker

#3. You never know the palette of the one you kill until the mind disgorges its finest colours.

Anne Rice

#4. At this the Wart's eyes grew rounder and rounder, until they were about as big as the owl's who was sitting on his shoulder, and his face got redder and redder, and a breath seemed to gather itself beneath his heart.

T.H. White

#5. When a choice will make a real difference in our lives - obvious or not - and when we are living in tune with the Spirit and seeking his guidance, we can be sure we will receive the guidance we need to attain our goal.

Dallin H. Oaks

#6. Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

David A. Aaker

#7. Great questions make great reporting.

Diane Sawyer

#8. I think that if one is faced by inevitable destruction
if a house is falling upon you, for instance
one must feel a great longing to sit down, close one's eyes and wait, come what may ...

Fyodor Dostoyevsky

#9. A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.

David A. Aaker

#10. In view of the immense power of natural weather and climate fluctuations and the great buffering capacity of the Earth, especially the ocean, it is easy to be skeptical about whether small anthropogenic changes of atmospheric composition can have important practical impacts.

James Hansen

#11. The man who confers a favour would rather not be repaid in the same coin.

Aristotle.