David Aaker Quotes

#1. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

David A. Aaker

#2. Only upon death does an organism reach equilibrium with its inanimate environment.

Reginald H. Garrett

#3. Blind fear, that seeing reason leads, finds safer footing than blind reason stumbling without fear: to fear the worst oft cures the worse.

William Shakespeare

#4. When living and loving could be so easy, why do we make it so hard?

Marty Rubin

#5. Waste cilake," Sioux for "I love you,

Jodi Picoult

#6. Be strong and begin again!

Lailah Gifty Akita

#7. People think I left The Band and spoiled this whole thing, and that's not what happened. Nobody broke up The Band. Nobody ever said, 'That's it, we're done.'

Robbie Robertson

#8. Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

David A. Aaker

#9. Bad design cannot be patched up with labels, instruction manuals or traingin courses.

Donald Norman

#10. I want to kiss the bottom of the ocean before I burst through its surface into the sunlight. Otherwise I'll always be wondering about what was left unseen at the bottom.

Carol Lee

#11. cannot do it," he said, mechanically, as though words could alter things.

Oscar Wilde

#12. I think anyone that's in the same building or the same place for a really long period of time, some parts of it become routine.

Scott Kelly

#13. Hello George. Hey Martha (Percy) Did you bring us a rat? (George) George, stop it!He's busy! (Martha) Too busy for rats? That's just sad. (George)

Rick Riordan

#14. The ability to manage large assets well - it's like being Michael Jordan or winning the gold in the Olympics; it's what you aspire to.

Louis Bacon

#15. A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.

David A. Aaker

#16. I came out here to do the acting, and then after a year of auditions and not getting anything, I met these Italian guys and they asked me to write lyrics for them. Then they said, "Why don't you just front the band?" I said, "Well, maybe because I can't sing. I've never sang before in my life."

Malin Akerman