Quotes About Copywriters

#1. Most copywriters are like engines. They take a while to warm up to get to the point.

Drayton Bird

#2. Bob Bly is among the most accomplished self-employed copywriters in recent years.

Steve Slaunwhite

#3. People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better.

Jamie Thomson

#4. Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

Sara Sheridan

#5. I thought you might need a ride.'
'The headmaster's office called me a car.'
He shrugged, indifferent but amused. 'And here I am in a submarine.

Ally Carter

#6. Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'

Tom Peters

#7. Thus, the apostles' adventure began as a gathering of persons who open to one another reciprocally. A direct knowledge of the Teacher began for the disciples.

Pope Benedict XVI

#8. In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

David Ogilvy

#9. This is the copywriters task: not to create mass desire - but to channel and direct it.

Eugene Schwartz

#10. By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.

Jerry Della Femina

#11. Poem
Words from the heart
Breaking, teaching, healing
The deepest, purest form of art
Feeling

Esther Spurrill Jones

#12. When I got back to Madison Avenue, I realized that copywriters made more than artists, so I switched.

Gary Jennings

#13. We were castoffs and slaves, orphans and unwanteds and used-to-be princesses...and we were mighty.

pg 288

Lesley Livingston

#14. If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

David Ogilvy

#15. disembedding" as "the 'lifting out' of social relations from local contexts of interaction and their restructuring across indefinite spans of time-space

Anonymous

#16. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did.

Steven Pressfield

#17. David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

David Ogilvy

#18. The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

David Ogilvy

#19. You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Rosser Reeves