Top 97 Marketing Branding Quotes
#1. Step into the marketplace with some sizzle, spice, spunk and shazam!
Catrice M. Jackson
#3. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#4. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#6. To win at semantic search you need more people than are on your payroll.
David Amerland
#7. Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy
#8. Today is a good day to tackle a fear and make yourself proud.
April WIlliams
#10. When you are your authentic self, you fulfill the possibilities that dwell inside your soul.
April WIlliams
#11. 92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service.
Paul M. Rand
#12. If you don't build a personal brand, someone else will brand you with the wrong label.
Richie Norton
#14. When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?
Crystal Black Davis
#15. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#18. Embracing your authentic self is medicine for the soul.
April WIlliams
#19. Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.
John Hegarty
#22. Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ...
George Lois
#23. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#24. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#25. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#26. Don't worry about the ones who don't recognize your worth. Not everyone has an eye for talent.
April WIlliams
#27. People relate to people, and if your brand feels like people, they'll relate to you, too.
Laura Busche
#28. When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.
David Amerland
#29. Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
Paul M. Rand
#30. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#31. Products shouldn't just work well, they must unfold well.
Laura Busche
#32. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#33. Lean brands are the result of continually testing assumptions.
Laura Busche
#34. Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
David Amerland
#35. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#36. Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Larry Winget
#37. Make sure you test your brand story's recipe with whomever you're cooking it for.
Laura Busche
#38. Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Bernard Kelvin Clive
#40. Do you to the best of your ability with love, passion and purpose. The right tribe of people will fall into your life.
April WIlliams
#41. To create growth in business, you must control your branding, marketing, and lead generation.
Edwin Dearborn
#42. My happiness will not be ruined by people who can not find their own.
April WIlliams
#43. When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.
Catrice M. Jackson
#44. Brands play in an exciting sandbox of symbolic meanings.
Laura Busche
#45. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#46. Be sensational, be surprising, and be remarkable. Activate your star power!
Catrice M. Jackson
#48. The future of branding is marketing with people, not at them.
John Morgan
#49. Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.
William Gibson
#50. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
#53. The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty
#54. In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
David Chipperfield
#55. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#56. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#57. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#58. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.
Elaine Fogel
#59. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#60. Marketing shouldn't feel like marketing. It should feel like a story.
Jim Signorelli
#62. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#63. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#64. An advertising campaign should be timely.
A branding campaign should be timeless.
Steven Howard
#65. When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.
David Amerland
#66. What the heart feels today, the head will know tomorrow.
John Hegarty
#67. In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Marc Ostrofsky
#69. Better to be known for something than be forgotten for nothing.
John Hegarty
#70. With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.
Farshad Asl
#71. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#72. A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
Al Ries
#73. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#74. Don't just be everywhere, be everywhere that your clients are, where you matter most.
Bernard Kelvin Clive
#75. The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.
Paul M. Rand
#76. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#77. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#78. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
#79. Stop selling hard to your pals, most of the time they are just not your audience
Bernard Kelvin Clive
#81. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#82. Cookie cutters are for baking, not branding.
David Brier
#83. Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Loren Weisman
#84. A brand is a person that has a voice, evokes emotion and spreads a message.
Richie Norton
#85. People change, and so do their aspirations, and so should brands.
Laura Busche
#86. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#87. Don't be a one hit wonder. Daringly disrupt the marketplace again and again.
Catrice M. Jackson
#88. Your uniqueness is your greatest strength, not how well you emulate others.
Simon S. Tam
#89. A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.
David Amerland
#90. Having a me-too brand is a death sentence.
David Brier
#91. Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.
Israelmore Ayivor
#92. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#93. Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ...
Howard Schultz
#94. You are your greatest product and behind every book lies an author who wrote it.
Geraldine Solon
#95. 90 percent of all Gillette shavers are bought by women for the men in their lives
Martin Lindstrom
#96. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#97. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
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