Marketing And Innovation Quotes

#1. Business has only two functions - marketing and innovation.

Peter F. Drucker

#2. Marketing and innovation make money. Everything else is a cost.

Peter Drucker

#3. Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.

Peter Drucker

#4. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

#5. People relate to people, and if your brand feels like people, they'll relate to you, too.

Laura Busche

#6. Sometimes I work so long and so hard that I have no idea what day or time it is. I forget to eat. I don't get ready for the day. I fall asleep on the couch and wake up and get back to work.

Richie Norton

#7. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

#8. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

#9. Have the STRENGTH to say "no" to the status quo.

Have the WILL to listen to the deepest desires of your heart.

Have the COURAGE to ACT on and live out your intent.

Richie Norton

#10. The mindset, vision, competency, capability, culture and marketing opportunity are all great starting point for business model innovation.

Pearl Zhu

#11. When you travel, somehow, the world gets both bigger and smaller, simultaneously.

Richie Norton

#12. When haters start to rear their ugly head, just play around with them and throw them a bone so they can go away and chew on it.

Richie Norton

#13. To travel is to live. Breathe some life into your life and go outside!

Richie Norton

#14. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

#15. How much value do you want to get out of life? You get out what you put in.

Approach your life with intent, courage, faith and hard work, and you'll reap the beautiful value those sacrifices provide. That's the way our strange world works.

Richie Norton

#16. Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?

Richie Norton

#17. Innovation, sales and marketing are less about ideas and persuasion and more about understanding. We forget that. People don't want one more nudge in the direction we have decided they need to go. They need us to build our businesses around what we notice will make their lives better. WHERE

Bernadette Jiwa

#18. You may forget the toys you buy and break, but you'll always remember the experiences and memories you create.

Richie Norton

#19. Business only has two functions - innovation and marketing.

Milan Kundera

#20. The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

Clayton Christensen

#21. Live in a way that helps you lean into your fears, make a difference and live without regret.

Richie Norton

#22. If you think it's funny to make fun of the "used car salesman," you better only buy new and never sell your car. Just sayin.

Richie Norton

#23. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#24. Every book you've ever read on LEADERSHIP will finally make sense (and become practical) if you change the word "leader" to INFLUENCER.

Richie Norton

#25. Don't be a hater and call it love.

Richie Norton

#26. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

#27. There are only two things in a business that make money - innovation and marketing, everything else is cost.

Peter Drucker

#28. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.

Laura Busche

#29. Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me.

Richie Norton

#30. The Great Wall of Facebook:

Having just visited the Great Wall of China, I'm thinking about the walls we build on FB. They are real. They keep people in and others out.

Build your wall carefully by answering this question:

What are you building your wall around?

Richie Norton

#31. Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice.

Richie Norton

#32. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

Laura Busche

#33. At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business.

Richie Norton

#34. Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.

John Robinson

#35. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

David Brier

#36. Don't disregard your so-called "stupid ideas." They may be inspired thoughts and high-potential opportunities. Whatcha gonna do?

Richie Norton

#37. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier

#38. Every post is a digital tattoo of your personal brand.

Every post you make is a marketing piece.

Whether you realize it or not and regardless of having something for sale.

Every post is a digital tattoo of your personal brand.

Richie Norton

#39. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?

Laura Busche

#40. Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen.' - Tom Martin, former VP of marketing

Heather Simmons

#41. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.

Laura Busche

#42. Happiness being surrounded by good friends and family at a BBQ.

Richie Norton

#43. Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story.

Richie Norton

#44. Be a learning machine. What made you money last year, won't necessarily make you money this and next year.

Richie Norton

#45. To be inefficient and effective is better than being efficient and ineffective.

Richie Norton

#46. People who say "it's just business" are lying. It's a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.

Richie Norton

#47. People change, and so do their aspirations, and so should brands.

Laura Busche

#48. The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.

Tom Sutton

#49. My parents did a great job of creating a home we wanted to return to...and all of our friends wanted to be there too.

Richie Norton

#50. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Laura Busche