Top 47 Brand Innovation Quotes
#1. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#2. Cookie cutters are for baking, not branding.
David Brier
#3. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#4. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
#5. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#6. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#7. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#8. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#9. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#10. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#11. When the government tries to run innovation, sometimes it does it well and sometimes it doesn't. So setting up a situation where the market runs innovation, which is a cap-and-trade idea, may well have more flexibility.
Stewart Brand
#12. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#13. A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
Stephen B. Shepard
#14. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#15. Brands play in an exciting sandbox of symbolic meanings.
Laura Busche
#17. Make sure you test your brand story's recipe with whomever you're cooking it for.
Laura Busche
#18. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#20. Lean brands are the result of continually testing assumptions.
Laura Busche
#21. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#22. Products shouldn't just work well, they must unfold well.
Laura Busche
#23. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#24. People relate to people, and if your brand feels like people, they'll relate to you, too.
Laura Busche
#25. In this digital age with its speed of change, any brand that refuses to innovate will die
Bernard Kelvin Clive
#26. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#27. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#29. Until a job is outsourced or streamlined through an innovation, an employee is trained to operate robotically. This is what a brand is.
John-Talmage Mathis
#30. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
David A. Aaker
#31. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#32. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#33. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
#34. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#35. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#36. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#37. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#38. Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.
John Robinson
#39. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#40. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#41. Every post is a digital tattoo of your personal brand.
Every post you make is a marketing piece.
Whether you realize it or not and regardless of having something for sale.
Every post is a digital tattoo of your personal brand.
Richie Norton
#42. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#43. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
David Brier
#45. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#46. Having a me-too brand is a death sentence.
David Brier
#47. People change, and so do their aspirations, and so should brands.
Laura Busche
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