Top 19 Bernadette Jiwa Quotes
#1. The truth is that what really moves us is feelings, not facts.
Bernadette Jiwa
#2. The secret of disruptive innovations and business models isn't that they disrupt an industry; it's that they disrupt people.
Bernadette Jiwa
#3. Giving a damn is seriously underrated and caring is a competitive advantage.
Bernadette Jiwa
#4. When you go the extra mile, people will know, and that knowing changes everything about how they feel about what you do.
Bernadette Jiwa
#5. Difference thinking' is more than the ability to connect the dots, though. It's about seeing the truth, recognising the opportunity in that truth and then acting on it. You need to learn how to see the dots and understand the significance of connecting them before you can begin.
Bernadette Jiwa
#6. The job of every single business on the planet is to do just one thing - to make people happy. When you find ways to do that, you win.
Bernadette Jiwa
#7. We are at our very best when we see the world through the eyes of the person we're trying to matter to.
Bernadette Jiwa
#9. As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this way. Man's first thought was 'I AM'.
Bernadette Jiwa
#10. Go out and find some real people. Listen to their stories. Don't ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if you've got patience, you'll learn more than you might imagine. - T
Bernadette Jiwa
#11. People don't buy what you do; they buy how it makes them feel.
Bernadette Jiwa
#12. Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average Joe in the middle of it.
Bernadette Jiwa
#13. [I]t's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them. - T
Bernadette Jiwa
#14. What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.
Bernadette Jiwa
#15. Give them a reason to care, a story they can believe in.
Bernadette Jiwa
#17. Innovation, sales and marketing are less about ideas and persuasion and more about understanding. We forget that. People don't want one more nudge in the direction we have decided they need to go. They need us to build our businesses around what we notice will make their lives better. WHERE
Bernadette Jiwa
#19. [Y]ou've got to start with the customer experience and work backwards to the technology.
Bernadette Jiwa
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