Top 86 Company Brand Quotes
#1. Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Seth Godin
#2. Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.
Kim Garst
#3. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#4. I think I'm very much an entrepreneur, but I know I have the ability to start a company in a lot of ways than other people who are more qualified because I have this existing brand as an actress.
Blake Lively
#6. The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.
Jochen Zeitz
#7. Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.
Stephen Baldwin
#8. Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
Renzo Rosso
#9. Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
Michelle Phan
#10. Tyler Perry's brand is faith, family and this whole thing that I've built, while my company, 34th Street Films, is like Disney's Touchstone. We can do anything. People don't know what to expect from me yet.
Tyler Perry
#11. To be recognized by a brand like Reebok and to know that the company is looking at mixed martial arts shows the growth of the sport. For me, it's an amazing opportunity. I get to be the face of my own shoe, and it's surreal.
Anthony Pettis
#12. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#13. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#14. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#15. A brand is essentially a container for a customer's complete experience with the product or company.
Sergio Zyman
#16. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#17. Cookie cutters are for baking, not branding.
David Brier
#18. By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
Stefan Sagmeister
#19. And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
Steve Case
#20. Brand handling synergy means developing and communicating your company's values and identity consistently.
Martin Lindstrom
#21. Your brand is formed primarily, not by what your company says about itself, but what the company does.
Jeff Bezos
#22. I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
Sunil Mittal
#23. I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
Ivanka Trump
#24. A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll.
Howard Schultz
#25. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#26. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#27. I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
John Battelle
#28. Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Andrew Mason
#29. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#30. I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man.
Diego Della Valle
#31. We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Dan Levitan
#32. Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz
#33. Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.
John Tinker
#34. The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
Henrik Fisker
#36. every employee and manager must understand who you are as a company, and what you stand for. They must be true to your brand values and be able to passionately explain them to your prospects and customers.
Richard Parkes Cordock
#37. Even if your company's financial condition can withstand the inefficiency of quality service, your brand likely won't.
Jim Blasingame
#38. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#39. It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
David F. D'Alessandro
#40. Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.
James Jannard
#41. As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
Ryan Holmes
#42. Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
#43. I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.
Terry Semel
#44. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#45. The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
Marc Benioff
#46. No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.
Tim O'Reilly
#47. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#48. Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
Ryan Holmes
#49. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
#50. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.
Elaine Fogel
#51. When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Marty Neumeier
#52. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
#53. A company has a monopoly on its own brand by definition, so creating a strong brand is a powerful way to claim a monopoly.
Peter Thiel
#55. There's a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand, and you will always understand that difference.
Alan Palomo
#56. You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it.
Jack Dorsey
#57. Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh
#58. Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
Leah Busque
#59. I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name.
Joe Mansueto
#60. It's the behaviour of your company and its people that form your reputation, and your reputation is your brand
Dave Allen
#61. My favorite antibiotic for smearing on infected cuts is a prescription preparation called mupirocin (brand name Bactroban), which is available in ointment or cream form. The clear ointment, which is older and off patent, costs $10 a tube. The white cream, which the drug company created when the
Elisabeth Rosenthal
#63. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#64. With technology today, companies are less in control of their brand
Blake Mycoskie
#65. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#66. Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard Schultz
#67. A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil Knight
#68. A company has to be like that person who turns his cuffs up a different way, who smokes a certain brand of cigarette, who wears an obscure vintage watch.
Andy Spade
#69. GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.
Tony Bates
#70. Having a me-too brand is a death sentence.
David Brier
#71. If you want meaning for your brand or company, dare to embrace conflict
Antonio Nunez Lopez
#72. For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what Google says it is.
Chris Anderson
#73. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
David Brier
#74. Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.
Raekwon
#75. The goal here is to build a brand around social relevance in media (with his Participant Productions company).
Jeffrey Skoll
#76. Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
Lapo Elkann
#77. From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business.
Fred DeLuca
#78. A company may be the de jure owner, but customers are the de facto owers of the brand.
David Wolfe
#79. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#80. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#81. The brand is just a lagging indicator of a company's culture.
Tony Hsieh
#82. My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.
Lena Waithe
#83. When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Maurice Saatchi
#84. First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.
Richard Branson
#85. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#86. As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
Jason Calacanis
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