Top 33 Chris Anderson Quotes
#2. Netflix changed the economics of offering niches and, in doing so, reshaped our understanding about what people actually want to watch.
Chris Anderson
#3. Google is in a sense serving as a time machine, and we're just now being able to measure the effect this has on publishing, advertising, and attention.
Chris Anderson
#4. If you're troubled by the fact that 80/10 doesn't add up to 100, you've discovered the second confusing thing about the Rule. The 80 and the 20 are percentages of different things, and thus don't need to equal 100.
Chris Anderson
#5. In a world of infinite choice, context - not content - is king.
Chris Anderson
#6. The natural model for music and anything else where the marginal costs of manufacturing and distribution are close to zero is variable pricing.
Chris Anderson
#7. The past ten years have been about discovering new ways to create, invent, and work together on the Web. The next ten years will be about applying those lessons to the real world.
Chris Anderson
#8. We live in an era where the best way to make a dent on the world may no longer be to write a letter to the editor or publish a book. It may be simply to stand up and say something ... because both the words and the passion with which they are delivered can now spread across the world at warp speed.
Chris Anderson
#9. And what's interesting about the hybrids taking off is you've now introduced electric motors to the automobile industry. It's the first radical change in automobile technology in 100 years.
Chris Anderson
#10. And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.
Chris Anderson
#11. A physical store cannot be reconfigured on the fly to cater to each customer based on his or her particular interests.
Chris Anderson
#12. For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what Google says it is.
Chris Anderson
#13. When the tools of production are available to everyone, everyone becomes a producer.
Chris Anderson
#14. As Joe Kraue, CEA of JotSpot ... puts it, Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.
Chris Anderson
#15. In the 1950s and 1960s, it was a safe assumption that nearly everyone in your office had watched the same thing the previous night.
Chris Anderson
#16. Peak sewage usage was routinely measured at halftime of the Super Bowl.
Chris Anderson
#17. For all the enlightened nations that profess a loyalty to liberty, democracy, economy and all the rest, there has long been a readiness to look for a chosen one; as Carlyle pointed out, even the French, those great anti-venerators, those relentless beheaders of Great Men, worshipped Voltaire.
Chris Anderson
#18. If you think about it, today's hit is tomorrow's niche. Almost
Chris Anderson
#19. Then television took over, birthing the ultimate in lockstep culture.
Chris Anderson
#21. Free is really, you know, the gift of Silicon Valley to the world. It's an economic force, it's a technical force. It's a deflationary force, if not handled right. It is abundance, as opposed to scarcity.
Chris Anderson
#22. The first stage in a technology's advance is that it'll fall below a critical price. After it falls below a critical price, it will tend, if it's successful, to rise above a critical mass, a penetration.
Chris Anderson
#23. With the evolution of online retail, however, has come the revelation that being able to recategorize and rearrange products on the fly unlocks their real value.
Chris Anderson
#24. The overwhelming trend of our age is to take products that were once delivered as physical goods, find ways to turn them into data, and stream them into your home.
Chris Anderson
#25. When you can dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market.
Chris Anderson
#26. And this is one way to do technology forecasting; get a sense of where technology is, and then anticipate the next upturn.
Chris Anderson
#27. Every time a new technology enables more choice, whether it's the VCR or the Internet, consumers clamor for it. Choice is simply what we want and, apparently, what we've always wanted.
Chris Anderson
#28. The governing ideal was not merely to keep up with the Joneses, but to be the Joneses - to own the same model of car or dishwasher or lawn mower.
Chris Anderson
#29. The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data.
Chris Anderson
#30. But our tendency to give scarcity more attention than abundance has caused us to ignore the many examples of abundance that have arisen in our own lifetime, like corn, for starters. The problem is that once something becomes abundant, we tend to ignore it,
Chris Anderson
#31. Only peer production has the capacity to extend as far as the Long Tail can go.
Chris Anderson
#33. Google is not a media company by any traditional definition of the word, but it makes its billions from the media business model.
Chris Anderson
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