Top 100 Business Innovation Sayings
#1. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#2. Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
Peter Drucker
#3. Look for patterns, and then ask why those patterns exist.
Debra Kaye
#4. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#5. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#6. It is critical to learn how to listen for what is not being said.
Debra Kaye
#7. Innovation happens at the intersection of people, process, technology, customers, and business ecosystem.
Pearl Zhu
#8. I really believe that the single hardest thing in business is building a company that does repeatable innovation ... and just has this ongoing culture of excellence as it grows.
Sam Altman
#9. We need to move from comparative advantage to perpetual advantage ...
Max McKeown
#10. It's through diverse opinions and perspectives that a dynamic organisation can drive innovation and create its competitive advantage.
Craig Dent
#11. Energy and environmental regulation, transportation, and broadband policy all benefit when legislators have a basic grounding in the technical concepts behind business models, products, and innovation.
John Sununu
#12. I'm a big fan of small business ownership. I think it's the backbone of American innovation. But to be successful, you first have to have the courage to go for it.
Bill Rancic
#13. For CEOs today, it's all about acheieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models. process, culture and management.
Ginni Rometty
#14. A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.
Clayton Christensen
#16. In the private sector, there is always innovation. There's always change. There's always improving productivity, and if you're not leading that, you'll be passed and ultimately go out of business. So there's an urgency to constantly update and renew and to rethink your enterprise.
Mitt Romney
#17. Ultimately, innovation depends on the people with advanced skills who have the ideas, and on the business risk-takers willing to back them.
Anthony Pratt
#18. Bridging innovation gaps is a strategic imperative for business execution.
Pearl Zhu
#19. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
David A. Aaker
#20. Innovation is everything. When you're on the forefront, you can see what the next innovation needs to be. When you're behind, you have to spend your energy catching up.
Robert Noyce
#21. I do think one success of Northern Europe, which the United States came from, was its willingness to accept innovation in business practices like Adam Smith and the whole Enlightenment. It essentially made the merchant class free instead of controlled by the king and aristocracy. That was essential.
James D. Watson
#22. If you're in business, all the content in the world will do you no good unless it leads to a sale.
Richie Norton
#23. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#24. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#25. My passion for innovation and my interest in the 'business of science' has seen Biocon commercialize many innovative platforms and products.
Kiran Mazumdar-Shaw
#26. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
#27. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#28. What is innovation if not our ticket to every business interest in the world? It's the ticket to solving the world's problems - the energy problems, the pollution problems, the global warming problems. If it isn't for science and engineering, how will we compete in the new world?
David Pogue
#29. Technological change is never an isolated phenomenon. This revolution takes place inside a complex ecosystem which comprises business, governmental and societal dimensions. To make a country fit for the new type of innovation-driven competition, the whole ecosystem has to be considered.
Klaus Schwab
#30. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#31. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#32. At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business.
Richie Norton
#33. Your money habits and investment strategy is not all about what you do, but much about who you are. Become the person it takes to do, succeed, and innovate.
Amah Lambert
#34. Nearly 100% of innovation-from business to politics-is inspired not by "market analysis" but by people who are supremely pissed off by the way things are.
Tom Peters
#35. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#36. The road to recovery is to stimulate small business and innovation by reducing taxation, regulation, and litigation.
Sandy Adams
#38. My innovation involved taking an idea from the telecommunications and banking industries, and applying that idea to transportation business.
Frederick W. Smith
#39. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#40. Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.
David Livermore
#41. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#42. If you are realistic about how our present society works, the economic clout - and a lot of the political clout, frankly - is in the business sector. And it's the locus of innovation.
Peter Senge
#43. There are only two things in a business that make money - innovation and marketing, everything else is cost.
Peter Drucker
#44. Bad business does not revolve around missing crossroads. It revolves around roundabouts.
Kevin Focke
#45. The business's potential depends on how it unleashes its information potential and talent potential.
Pearl Zhu
#46. Innovation Games let customers engage other centers of their brain, resulting in richer, deeper, and more meaningful exchanges of information
Luke Hohmann
#47. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
David Brier
#48. One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.
Walter Isaacson
#50. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#51. The greatest challenge to most innovation centers around the world is many nations' punitive attitudes towards failure. In most of the world, if your first business fails, no one will work with you again. But, trial and error is the genesis of innovation.
Jay Samit
#52. Business has only two functions - marketing and innovation.
Peter F. Drucker
#53. Environmentalism opposes reckless innovation and makes conservation the central order of business.
Christopher Lasch
#54. Innovation implies high risk, and with high risk comes failure, so you've got to be prepared for that, but if you don't risk, then your business goes stale very quickly.
Michael Grade
#55. Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them.
Richie Norton
#56. Having a me-too brand is a death sentence.
David Brier
#57. The way to be irreplaceable is to become a social innovator. Start projects that motivate you to save the world and simultaneously make you money (and create mindshare) for your company. Social innovation makes magic happen.
Richie Norton
#59. If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart Rose
#61. Innovation requires having at least three things: a great idea, the engineering talent to execute it, and the business savvy (plus deal-making moxie) to turn it into a successful product.
Walter Isaacson
#62. People who say "it's just business" are lying. It's a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.
Richie Norton
#63. People change, and so do their aspirations, and so should brands.
Laura Busche
#64. The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.
Tom Sutton
#65. The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions.
Anthony Jay
#66. I believe in solving social ills with business skills.
Richie Norton
#67. The only companies that innovate are those who believe that innovation is vital for their future.
John Harvey-Jones
#68. Are you setting business goals? Try this:
Step 1: Add a "0" to your revenue goal.
Step 2: Take away a "0" from your expense goal.
Step 3: Let your mind go to work.
Thank me later.
Richie Norton
#69. Cookie cutters are for baking, not branding.
David Brier
#70. From want of foresight men make changes which relishing well at first do not betray their hidden venom, as I have already observed respecting hectic fever. Nevertheless, the ruler is not truly wise who cannot discern evils before they develop themselves, and this is a faculty given to few.
Niccolo Machiavelli
#71. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#72. In the same way that you're driven in your business to keep innovating - Facebook is a wonderful example of constant innovation - think about doing that in philanthropy.
Pierre Omidyar
#73. The Internet is ultimately about innovation and integration, but you don't get the innovation unless you integrate Web technology into the processes by which you run your business.
Louis V. Gerstner Jr.
#74. When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.
Roger Martin
#75. We kind of missed the boat on that," he recalled. " So we needed to catch up real fast." The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it find itself behind.
Walter Isaacson
#76. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
#77. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#78. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#79. An enemy of innovation could be your own sales force.
Akio Morita
#81. No decision in business provides greater potential for the creation of wealth (or its destruction, come to think of it) than the choice of which innovation to back.
Robert Heller
#82. It is common understanding that communication is at the heart of any organisation. So, why have organisational models not evolved accordingly? To truly leverage the potential of this information age, we need to rethink and redesign organisations
Miguel Reynolds Brandao
#83. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#84. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#85. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#86. Our combination of great research universities, a pro-risk business culture, deep pools of innovation-seeking equity capital and reliable business and contract law is unprecedented and unparalleled in the world.
Marc Andreessen
#87. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#88. Organizational maturity is not just about technical excellence or process efficiency, but also about business effectiveness, agility, innovation intelligence, and people-centricity.
Pearl Zhu
#89. Our government is pleased to welcome MANA to Ontario, and were thrilled to announce renewed steel production and workers back on the job in Hamilton. Global leaders such as MANA choose to invest in Ontario because of our competitive business environment, skilled workforce and focus on innovation.
Sandra Pupatello
#90. IT has to provide both business and technological insight into how they bring success to the company as a whole transparently, holistically, and continually.
Pearl Zhu
#91. Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Beth Comstock
#92. Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.
Konosuke Matsushita
#93. The mindset, vision, competency, capability, culture and marketing opportunity are all great starting point for business model innovation.
Pearl Zhu
#94. If you have time to write a business plan, you have time to prove the model. Just sayin.
Richie Norton
#95. Come out of the don'ts and impossibles. Manifest your dream. Bloom your worth.
Amit Ray
#96. I came to the conclusion long ago that limits to innovation have less to do with technology or creativity than organizational agility. Inspired individuals can only do so much.
Ray Stata
#97. New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
W. Edwards Deming
#98. Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
Peter Drucker
#99. Our country is a place where hope can be born and great companies, organizations and non-profits can spring up from an idea birthed on the back of a coffee-shop napkin.
Todd Stocker
#100. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
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