Roger Martin Quotes

#1. Design isn't just about making things beautiful; it's also about making things work beautifully.

Roger Martin

#2. You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.

Roger Martin

#3. I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitude of Torontonians.

Roger Martin

#4. I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as felicitous, that idea which I hope to be able to examine more closely in the light of day.

Roger Martin

#5. The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.

Roger Martin

#6. When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.

Roger Martin

#7. Business people don't need to understand designers better. They need to be designers.

Roger Martin

#8. The two most fundamental strategic choices are deciding where to play and how to win.

Roger Martin