Brand Advertising Quotes

#1. Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

Ross Levinsohn

#2. The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Terry Semel

#3. Functions of advertising To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution Too increase brand preference and loyalty To reduce overall sales cost Creates new demands

Prashant Faldu

#4. The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product.

James Adams

#5. In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

#6. Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

John Hegarty

#7. Everything a brand does is advertising.

Lee Clow

#8. Narcissism is as profitable to a model as scruffiness is to a homeless person.

Mokokoma Mokhonoana

#9. Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.

Bill Wyman

#10. Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

Douglas Rushkoff

#11. Sound an alarm! Advertising, not deals, builds brands.

David Ogilvy

#12. Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

Susan Wojcicki

#13. Seven pillars make or kill a brand,' says Goenka. 'Packaging, pricing, product, promotion, distribution, advertising, and margins to retailers. We ensure there is equal focus on all these aspects.

Nikhil Inamdar

#14. The advertising profession transformed the capitalist model of buyers making
rational choices in a free market into a consumerist model where the buyer was
driven by irrational emotions associated with particular brand names and/or
products.

Joel Spring

#15. If you have an idea, you will likely have difficulties during the process of
realization regardless of the type of idea (scientific idea, invention idea,
business idea, new product idea, brand idea, advertising idea, etc.).

Eraldo Banovac

#16. Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

#17. Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

Peter York

#18. No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

Rochelle B Lazarus

#19. To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

Jay Samit

#20. One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Stephen King

#21. Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Simon Mainwaring

#22. You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

Dick Gregory

#23. If you want meaning for your brand or company, dare to embrace conflict

Antonio Nunez Lopez

#24. The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Barbara Corcoran

#25. If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

Al Ries

#26. When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

George Lois

#27. The first lesson of branding: memorability. It's very difficult buying something you can't remember.

John Hegarty

#28. If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

#29. Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

Simon Mainwaring

#30. A monarch butterfly has top brand recognition, an excellent recall quotient, and highly favorable demographics. Associate your candidate with famous lepidoptera, and use these filmed spots early and often.

Michael Davidow

#31. An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who's the better writer?

Jason Lutes

#32. Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.

Hartmut Esslinger

#33. Better to be known for something than be forgotten for nothing.

John Hegarty

#34. 'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

Adam Kluger