Jonah Berger Quotes

#1. Contagious content is like that - so inherently viral that it spreads regardless of who is doing the talking.

Jonah Berger

#2. Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Jonah Berger

#3. When we care, we share.

Jonah Berger

#4. Virality isn't born, it's made.

Jonah Berger

#5. Marketing is about spreading the love.

Jonah Berger

#6. If something is built to show, it's build to grow.

Jonah Berger

#7. Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.

Jonah Berger

#8. Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.

Jonah Berger

#9. We need to design products and ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment. Top of mind leads to tip of tongue.

Jonah Berger

#10. Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Jonah Berger

#11. Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate.

Jonah Berger

#12. People don't need to be paid to be motivated.

Jonah Berger

#13. But although quality, price, and advertising contribute to products and ideas being successful, they don't explain the whole story.

Jonah Berger

#14. Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Jonah Berger

#15. For the piece of gold lies 3 feet deep, but your hole is only 2 feet steep, so dig on my friend, there's no time to weep. You've only a foot to go.....

Jonah Berger

#16. People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Jonah Berger

#17. Making things more observable makes them easier to imitate, which makes them more likely to become popular.

Jonah Berger

#18. Stories carry things. A lesson or moral. Information or a take-home message.

Jonah Berger

#19. Advertising also plays a role. Consumers need to know about something before they can buy it. So

Jonah Berger

#20. Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive.

Jonah Berger

#21. Yet science articles, like Denise Grady's piece about the cough, made the Most E-Mailed list more than politics, fashion, or business news. Why? It turns out that science articles frequently chronicle innovations and discoveries that evoke a particular emotion in readers. That emotion? Awe.

Jonah Berger

#22. Going viral isn't random, magic, or luck. It's a science.

Jonah Berger

#23. Top of mind means tip of tongue.

Jonah Berger

#24. Why do some products, ideas, and behaviors succeed when others fail?

Jonah Berger

#25. We need to make the private public.

Jonah Berger

#26. Social Currency We share things that make us look good Triggers Top of mind, tip of tongue Emotion When we care, we share Public Built to show, built to grow Practical Value News you can use Stories Information travels under the guise of idle chatter

Jonah Berger

#27. most beautiful emotion we can experience is the mysterious. It is the power of all true art and science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead.

Jonah Berger

#28. Physiological arousal or activation drives people to talk and share. We need to get people excited or make them laugh. We need to make them angry rather than sad.

Jonah Berger