Sunk Cost Fallacy Quotes

#1. The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects.

Daniel Kahneman

#2. The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This investment becomes a reason to carry on, even if we are dealing with a lost cause.

Rolf Dobelli

#3. She's another Deanna Durbin,' [Harry] Cohn said, 'except that she can't sing.

Gene Tierney

#4. The Masters, while it has slowly gained equal importance as a major, isn't really the championship of anything.

Dan Jenkins

#5. There's no certainty in this, Baruk. That seems a fact particularly galling to you humans.

Steven Erikson

#6. If you take care of your mind, you take care of the world.'

Arianna Huffington

#7. I wasn't sure, but something was telling me that love like this didn't come along all that often - I sure hadn't seen much of it in my lifetime - and I shouldn't just walk away from a gift that precious.

Elle Casey

#8. There are two kinds of special events: planned and unplanned.

Laurie Nadel

#9. To me, every plaque, no matter what words are inscribed on it, says the same magic informative thing: Something happened! The gum cost a dollar, but the story was free.

Sarah Vowell