Rosser Reeves Quotes

#1. Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

#2. They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

Rosser Reeves

#3. It was as if a strand connected that day with this one and the Maker's pleasure was coursing through it like blood in a vein.

Andrew Peterson

#4. We sometimes let ourselves be rated too much by others - we put so much emphasis on a paycheck or what a magazine says.

Brad Pitt

#5. I am a sassenach, after all," I said, seeing it. He touched my face briefly with a rueful smile. "Aye, mo duinne. But you're my sassenach.

Diana Gabaldon

#6. -I didn't mean to hurt you.
-You shouldnae have been able to.
She blinked at that, but knew what he meant.
-I suppose not, no. we're still strangers. More or less.
-Only in the measure of time could we consider ourselved that.

(Graham & Katie)
Some Like It Scot

Donna Kauffman

#7. I'm far more often annoyed than delighted by previous readers' marks in used books, so I assume that my notations will be equally annoying to future readers, and avoid making them.

J. Robert Lennon

#8. No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Rosser Reeves

#9. I don't like meeting bands that I like, because in the slight case that they might not be cool, it kind of ruins it for me.

Zac Farro

#10. Tonight or every night if you wish you can have a very distinguished guest from the space: Just open your curtain at night, then the Moon will visit you!

Mehmet Murat Ildan

#11. I paused, deciding which story to pluck from my quiver and shoot in his direction -Eve

Michele Jaffe

#12. I think my mouth just opens and I spontaneously say things that occur to me.

Helena Bonham Carter

#13. I was writing for a publishing company in this old building right next to the RCA Victor Studio in Nashville. We were on the top floor, and Combine Music was on the bottom floor. I was friends with all those guys.

Donnie Fritts

#14. The moon was undone now, free to move and rise and fall and drip on the boy's face, making him nice and murky, like his thoughts.

Markus Zusak

#15. He would have us like children who believe what their father tells them.

Charles Spurgeon

#16. It is a blessing to have pretty people around me. I like people who are sparky, positive. Evil, dark people are repelled by me: 'Oooh no! Too much sunlight.'

Geri Halliwell

#17. Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Rosser Reeves

#18. You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Rosser Reeves

#19. The effect to be sought is the dislocation of the opponent's mind and dispositions - such an effect is the true gauge of an indirect approach.

B.H. Liddell Hart