Top 47 Quotes About Marketing Strategy
#1. The best marketing strategy is to destroy your industry before your competition does.
Seth Godin
#2. Do you work for Starbox? If so, I can't say I dig your new marketing strategy.
Jonathan Maberry
#3. We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
Ben Cohen
#4. Lo pitched Superheroes & Scones to his father as a marketing strategy for Halway Comics. But I know the idea has nothing to do with his company. What he did was buy me something of my own, something I could look forward to after college. He found me happiness ...
Krista Ritchie
#5. I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
Lionel Sosa
#6. Their marketing strategy had to be changed to the young people. That's who buys the beer.
Felix Sabates
#7. Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
Mitch Lasky
#8. Creating great content that educates and informs is always the best marketing strategy.
David Meerman Scott
#9. Or maybe his reclusiveness was a decisive marketing strategy-if you disappear, people are more interested in your work. You become a legend while you're still alive. Crouching behind a stonewall, or the post under a house ... people are kneeling down to find you.
Naomi Shihab Nye
#11. Positioning is part art, part science and part psychology, and that's why marketing strategy is a lot harder than it looks, especially if you actually want to win.
Austin McGhie
#12. Having a me-too brand is a death sentence.
David Brier
#13. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#14. If you're asking yourself who the content is for, it's already too late to make an impact.
Dane Brookes
#15. Cookie cutters are for baking, not branding.
David Brier
#16. When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.
Kate O'Neill
#17. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#18. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#19. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#20. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#21. The two-war strategy is just a marketing device to justify a high [military] budget.
Merrill McPeak
#22. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#23. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#24. Marketing leaders instead must ask, "What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?" Structure must follow strategy - not the other way around.
Marc De Swaan Arons
#25. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#26. Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing.
Sherree Mongrain
#27. The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data.
Chris Anderson
#28. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#29. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#30. Your style guide is your most loyal brand protector.
Dane Brookes
#31. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#32. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#33. When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Ava DuVernay
#34. We need to move from comparative advantage to perpetual advantage ...
Max McKeown
#35. Marketing should never be just a blunt instrument.
Terry O'Reilly
#36. Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.
Tim Frick
#37. Something foreign is always living itself through you. Your whole life is the vehicle for something to come to earth An evil spirit. A theory. A
marketing campaign. A political strategy. A religious doctrine.
Chuck Palahniuk
#38. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#39. In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
John Romero
#40. At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business.
Richie Norton
#41. Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales "plays" for each type of opportunity.
McKinsey Chief Marketing & Sales Officer Forum
#42. The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.
Bill Taylor
#43. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#44. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#45. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#46. marketing tells one story about the company, usually connected to corporate strategy at the senior level, while the products tell several stories, depending on a product manager's vision of his or her own strategy.
Alex Bogusky
#47. Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Al Ries
