Top 100 Quotes About Brands
#1. Stereotyping and generating brands around musicians I think contributes to their eventual demise.
Squarepusher
#2. Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.
Desiree Rogers
#3. This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
Robert Scoble
#4. Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Jay Samit
#5. Everything seems set up for success in digital journalism - money, eyeballs, software, brands.
George Packer
#6. Luxury brands are about elite access. In consumer goods, that's elite cost. In education, it's elite criteria for admission. Minerva is maintaining those high standards, but not artificially limiting the number of people who can meet it ... This really may be redefining education.
Kevin Harvey
#7. We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.
Naomi Klein
#8. I try really hard to separate myself from other celebrity brands.
Lauren Conrad
#9. Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
Monica Lewinsky
#10. Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
Mireille Guiliano
#11. Part of why you love your parents is because they loved you first. Brands need to do that.
Gary Vaynerchuk
#12. I work with brands that I personally connect with or personally use. For example, I was already driving the Suzuki Hayabusa long before I started endorsing Suzuki.
Salman Khan
#13. When brands talk about themselves in real time, it's just boring faster.
Jay Baer
#14. I hope to buy brands and businesses globally.
Li Shufu
#15. Good character keeps good brand safely. Bad character destroys hard earned brands.
Israelmore Ayivor
#16. The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.
Simon Anholt
#17. When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.
Jessica Simpson
#18. I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly.
Jessica Hart
#20. Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
Simon Mainwaring
#21. I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
Jay-Z
#22. My signature line of clothing for Satya Paul will showcase a distinctive aspect of my own personal style. Co-creating and endorsing a line for one of India's finest brands will be a new experience for me
Gauri Khan
#24. Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Simon Mainwaring
#25. Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
Lee Clow
#26. What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
Fareed Zakaria
#28. Children as young as twelve to eighteen months can recognize brands, it went on, and are "strongly influenced" by advertising and marketing. Yikes!
Peggy Orenstein
#29. Ksubi' - the Australian jean brand, they're one of my favourite brands of just clothes and stuff, and the Swedish brand 'Acne', but other than that, not at this point in time designing. I wouldn't mind collab'n with those guys though.
ASAP Rocky
#30. I think people often miss the fact that things often start in a swashbuckling like low cost just get it done kind of way, even when they grow into these iconic brands.
Jonah Peretti
#31. My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.
Jay-Z
#32. Consumers are taking ownership of brands, and their referral power is priceless.
Erik Qualman
#33. Studying brands outside of your industry can spark creative brainstorms.
Carmine Gallo
#34. You're not just competing with other brands for their attention, you're also competing with their friends, family, music playlists, soccer games, and nights out on the town.
Bryan J. Kramer
#35. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#36. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#37. Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring
#38. It gets boring to me when people talk about clothing brands or what boat they're going to buy next summer.
Natassia Malthe
#39. Adam is Dark Fae. His brands are fully developed now. He's your familiar, so my guess is that you are as well, which means I'm your Prince fucking Charming. His eyes sparkled mischievously.
Amelia Hutchins
#40. There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Simon Mainwaring
#41. Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.
Israelmore Ayivor
#42. Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Trip Hawkins
#43. Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker
#44. Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes
Bernard Kelvin Clive
#45. Man is a social being; it's not surprising we love social proofs, it sells brands fast
Bernard Kelvin Clive
#46. We're in conversations with brands worldwide for a variety of artists every day.
Patrick Whitesell
#47. When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.
Jim Bankoff
#48. I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.
Harvey Weinstein
#49. In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Jerry Della Femina
#50. Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Randy Falco
#51. Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
George Ritzer
#52. It is sad that the more 'successful' a neighborhood becomes, the more it gradually takes on a recognizable, common look, as the same banks, drugstore chains and national brands move in.
Danny Meyer
#53. There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
#54. I've never worn plus size brands, and I never had to because I found what worked for my body type. So my advice is to find what works for you.
Hayley Hasselhoff
#55. My sister ... was an interested and zealous invalid during sixty-five years, tried all the new diseases as fast as they came out, and always enjoyed the newest one more than any that went before; my brother had accumulated forty-two brands of Christianity before he was called away.
Mark Twain
#56. The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
Simon Mainwaring
#57. Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.
Bill James
#58. I'm not a huge shopper. I love looking good - obviously, on the golf course I like looking sharp, that's for sure. I'm just not into knowing brands.
Lexi Thompson
#59. Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
Simon Mainwaring
#60. I like doing the editorial stuff because it's nice to do something that's more me. But modeling for brands and the things to make money ... I guess I don't really like being the mannequin. It's a very strange concept.
Dylan Penn
#61. Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes. Some brands shine occasionally!
Israelmore Ayivor
#62. Beautiful mosaics are made of broken or torn material. The most spectacular personal brands are compilations of the same.
Ryan Lilly
#63. Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.
Carmine Gallo
#65. In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
Peter York
#66. As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Nirmalya Kumar
#67. My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
Meg Whitman
#68. I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.
Ma Jun
#69. Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy
#70. There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
Stefan Sagmeister
#71. The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.
James Murdoch
#73. Social Media brands faster than any other existing Marketing plan and for much cheaper!
Germany Kent
#74. Managing brands is going to be more and more about trying to manage everything that your company does.
Lee Clow
#75. I like lip liners over lipsticks. I have so many of them from so many different brands, so I just pick the color that works.
Kylie Jenner
#76. Successful businesses know brands need PROTECTION and LOVE. Find your brand!
Tisha R. Oehmen
#77. I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.
Tim Armstrong
#78. We are creating a one size fits all system that needlessly brands many young people as failures, when they might thrive if offered a different education whose progress was measured differently. Paradoxically we're embracing standardized tests just when the economy is eliminating standardized jobs.
Robert Reich
#79. People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff.
Cendrine Marrouat
#80. Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
Shawn Amos
#81. I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
Nicole Richie
#82. There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
Noma Bar
#83. Love is the crown that glorifies; the curse That brands and burdens; it is life and death. It is the great law of the universe; And nothing can exist without its breath.
Ella Wheeler Wilcox
#84. Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
Hans Snook
#85. companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any
Al Ries
#86. The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal ... It's two brands working together: the Rhett and Link brand and their brand.
Charles Lincoln Neal
#87. When I first started, there really was no beauty guru community. I didn't have the right production resources. I had to learn how to edit. I didn't even have beauty products. I had to go out and buy them myself because beauty brands didn't even know what a beauty guru was.
Michelle Phan
#88. The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube ... we were told by Google last year that we are the second most-watched brand of all brands.
Jorgen Vig Knudstorp
#89. Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Tom Peters
#90. Of beer, an enthusiast has said that it could never be bad, but that some brands might be better than others.
A.A. Milne
#91. If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon Mainwaring
#92. We think we're going to be especially strong in platform where we have our two platform brands: our database brand is the Oracle Database 12c, and our programming language brand is this thing called Java.
Larry Ellison
#93. We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.
Adi Godrej
#94. Ever since we published the first Apple report, we've had some other brands turning more proactive.
Ma Jun
#95. An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.
Ken Auletta
#96. As I said, I haven't spent a lot of time thinking about partner brands.
Jim Cantalupo
#97. The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring
#98. It's a funny thing, character, the way it brands people as they age, rising from within to leave its scar.
Kate Morton
#99. If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
Tom Freston
#100. Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
John Battelle
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