Olins Quotes

#1. Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

Wally Olins

#2. Any teacher in the arts and sciences has to maintain a sense of childlikeness to be truly inventive.

Chris Raschka

#3. Beer, it's the best damn drink in the world.

Jack Nicholson

#4. The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.

Wally Olins

#5. Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Wally Olins

#6. Such ideas made him [Constable] a precursor of the essentially twentieth-century view that art and life are inseparable and there is no such thing as ideal subject-matter.

Neville Weston

#7. Age doesn't make us childish, as they say, It finds that we're still children.

Johann Wolfgang Von Goethe

#8. What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.

Wally Olins

#9. Just like a spider with a line of silk! Did you ever see them throw themselves out into space to weave? They're taking a chance, every single time. They got to do it or else they'd never create anything. But I bet it don't feel good, even to a spider.

Olivia Goldsmith

#10. Slavery is the great and foul stain upon the North American Union.

John Quincy Adams

#11. The only thing a woman needs to know in this world is that they're enough.

Dannika Dark

#12. It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.

Wally Olins

#13. Ironically, I am reliably informed that Michael McIntyre doesn't actually have a "man drawer", and invented the concept in order to ridicule ordinary people, for whom he has nothing but haughty contempt.

Stewart Lee

#14. Branding is a profound manifestation of the human condition

Wally Olins

#15. We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.

Wally Olins