Top 20 Wally Olins Quotes
#1. Do you understand? I don't want you to do a thing if you don't understand it.
Kristin Cashore
#2. I wouldn't mind being dead - it would be something new.
Estelle Winwood
#3. Hey, O Holy One, if the only people you want to read your book are the ones who already agree with everything in it, what was your point in the first place? Isn't the goal to reach non-believers?
Antony John
#4. Half the time I feel like I'm appealing to the downer freaks out there. We start to play one downer record after another until I begin to get down myself. Give me something from 1960 or something; let me get up again. The music of today is for downer freaks, and I'm an upper.
Wolfman Jack
#5. Then there was LSD, which was supposed to make you think you could fly. I remember it made you think you couldn't stand up, and mostly it was right.
P. J. O'Rourke
#6. Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
Wally Olins
#7. I recommend that people try new stuff or take new fitness classes all the time. It's important to mix up your routine, not only for your body, but also for your mental state.
Alison Sweeney
#8. There is so much information in one Hebrew word that translators are hard pressed to decide how much information should be cut. Since the first official translation (the Septuagint), Jewish translators advocated translating Hebrew (for outsiders) at the 'story' level.
pg viii
Michael Ben Zehabe
#9. The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.
Wally Olins
#10. Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Wally Olins
#11. The independent route was the best move for me. But I think I've maximized everything I could do independently. I've done everything out the mixtape market. I think getting the big machine behind you is the next stage when you've maximized the independent level.
Two Chainz
#12. What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
Wally Olins
#13. 54Your statutes have been my songs in the house of my sojourning. 55I remember your name in the night, O LORD, and keep your law. 56This blessing has fallen to me, that I have kept your precepts.
Anonymous
#14. Working hard without a plan is like running on a treadmill. We end up at the same place.
Santosh Joshi
#15. You see, no matter how important everything else is to magical success,
belief is the most crucial.
Dorothy Morrison
#16. One thing you might suggest to a young band is don't get involved in any kind of long-term contract because everything changes on a bimonthly basis: The way people hear music and access it, the way it is distributed.
Eddie Vedder
#17. It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
Wally Olins
#18. I can't lie ... My face always gives me away. I'm also pathetically bad at poker!
Cat Deeley
#19. Branding is a profound manifestation of the human condition
Wally Olins
#20. We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
Wally Olins
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