Marketing Company Quotes

#1. Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

M.J. Rose

#2. If I lost everything and had to start again, I would find myself a great network marketing company and get to work!

Donald Trump

#3. Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

#4. When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something.

David Bach

#5. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

#6. You will be very visible in the company photo, also the website and any other marketing materials. There's no way to avoid it. The photo will only be scheduled when you are in the office, so don't try pretending to be sick. They'll wait for you.

Baratunde R. Thurston

#7. I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image ... My image is real ... I have never had marketing people telling me what to do.

Vivienne Westwood

#8. The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.

Robert Simonds

#9. Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Steve Jobs

#10. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

David Brier

#11. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

#12. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

#13. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

#14. I'm not sure I was a typical head of a company. Most people that run big companies come out of sales and they come out of marketing and they're quite serious and they have MBA's from very good schools and things like that. I'm an accidental CEO, thank the Disney Company.

Michael Eisner

#15. At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.

Mariam Naficy

#16. Cookie cutters are for baking, not branding.

David Brier

#17. The marketing of players has created untold wealth for many sports stars. You can't blame them or the company that covets the relationship with them, but that doesn't mean the player is good.

Jerry West

#18. I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

Sunil Mittal

#19. We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.

Peter Sperling

#20. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.

David Brier

#21. Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries

#22. Perhaps one of the more creative promotions of all time was
in 1969, when a marketer with the Procter & Gamble Company
came up with the idea of giving away goldfish with each purchase
of a king-size box of Spic and Span.

Mary Potter Kenyon

#23. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.

David Brier

#24. I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.

Brian Behlendorf

#25. Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Jay Conrad Levinson

#26. The marketing mix consists of the types and amounts of controllable marketing-decision variables that a company uses over a particular time period. Commonly referred to as the "four Ps," these variables are:

John G. Wensveen

#27. Lo pitched Superheroes & Scones to his father as a marketing strategy for Halway Comics. But I know the idea has nothing to do with his company. What he did was buy me something of my own, something I could look forward to after college. He found me happiness ...

Krista Ritchie

#28. It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.

Tony Fadell

#29. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#30. Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Andrew Mason

#31. This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

Shigeru Miyamoto

#32. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

David Brier

#33. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

#34. A track on iTunes costs next to zero to store on Apple's server, and next to zero to transmit to my computer. Whatever it cost the record company to produce (in terms of artist fees and marketing costs) it costs me 99p simply because it's unlawful to copy it for free. The

Paul Mason

#35. Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Marc Ostrofsky

#36. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

David Brier

#37. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.

David Brier

#38. So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company.

Dan Povenmire

#39. The fate of your company is in the hands of your people. Train them well.

Roy H. Williams

#40. Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

Tim Howard

#41. Believe it or not, your company, and even the industry, is not the opportunity. You are. Your company and Network Marketing are simply the vehicles that allow you to express your own inherent opportunity.

Randy Gage

#42. I usually tell people that everything I learned about being an entrepreneur I learned by f'ing up at my first company.

Mark Suster

#43. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

#44. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.

Elaine Fogel

#45. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.

David Brier

#46. No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

Tim O'Reilly

#47. When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.

Evan Williams

#48. It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

Henry Rollins

#49. They explained that if men want to put a large phone into their jeans, it has to be able to fit their buttocks. This is a company ranked worldwide number 1, number 2 in displays, and their marketing says this.

Terry Gou

#50. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

David Brier

#51. Nike is a marketing-oriented company, and the product is our most important marketing tool

Phil Knight

#52. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier

#53. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

David Brier

#54. marketing tells one story about the company, usually connected to corporate strategy at the senior level, while the products tell several stories, depending on a product manager's vision of his or her own strategy.

Alex Bogusky

#55. Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ...

Howard Schultz

#56. Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.

David Crane

#57. Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

Seth Godin

#58. Having a me-too brand is a death sentence.

David Brier

#59. Of all the depressing abuses of language in business, there is none that gets me so incensed as the rampant overuse of the word 'passionate' in company slogans, marketing blurbs, mission statements and on the sides of vans.

Tom Hodgkinson

#60. A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Phil Knight

#61. The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Jeff Bezos

#62. A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

Caroline Leavitt