Jef Richards Quotes

#1. There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Jef I. Richards

#2. I used to get made fun of for being either too provocative or too eccentric, so I started to tone it down. I didn't fit in, and I felt like a freak.

Lady Gaga

#3. Sara!" she cried, aghast. "Mamma Sara!" She was aghast because the attic was so bare and ugly and seemed so far away from all the world. Her short legs had seemed to have been mounting hundreds of stairs.

Frances Hodgson Burnett

#4. Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it.

Jef I. Richards

#5. The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Jef I. Richards

#6. Advertising is the 'wonder' in Wonder Bread.

Jef I. Richards

#7. Fashion is never in crisis because clothes are always necessary.

Achille Maramotti

#8. For many of us who were born and raised in this country, including me, it's sometimes easy to forget how special America really is.

Marco Rubio

#9. War is a violent teacher,

Thucydides

#10. There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards

#11. Love the world With your heart's dreams. Serve the world With your life's promises.

Sri Chinmoy

#12. In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Jef I. Richards

#13. For souls in growth, great quarrels are great emancipations.

Logan Pearsall Smith

#14. I often feel caught in a dilemma: on the one hand I wish to be more natural with you and yet, on the other hand, because I feel that you're easily wounded and that you give my comments inordinate power, I feel I must consider my wording very, very carefully.

Irvin D. Yalom

#15. Advertising is speech. It's regulated because it's often effective speech.

Jef I. Richards

#16. Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards

#17. Sometimes, when your luck shifts, it does it so freaking loud that it jars your bones. I was determined not to get my hopes up crazy high, not about the barn and not about anything else either. But my bones? They fucking sang.

Eli Easton

#18. I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

#19. In advertising, sex sells. But only if you're selling sex.

Jef I. Richards

#20. You should own nothing except what you can carry on your back at a dead run.

Jon Krakauer

#21. Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Jef I. Richards

#22. While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards

#23. Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

#24. Isn't that funny, that deity is passe but the attributes and implications of deity linger

Gregory Maguire

#25. In our natural state, we are glorious beings. In the world of illusion, we are lost and imprisoned, slaves to our appetites and our will to false power.

Marianne Williamson

#26. Creativity is an advertising agency's most valuable asset, because it is the rarest.

Jef I. Richards

#27. The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Jef I. Richards

#28. If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards

#29. We only become what we are by the radical and deep-seated refusal of that which others have made of us.

Jean-Paul Sartre

#30. I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Jef I. Richards

#31. Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards

#32. If you aren't having no fun, die, because you're running a worthless program, far as I'm concerned.

Gil Scott-Heron

#33. Instead of unfairly demonizing teachers, we should be working with them to find solutions to the problems in our schools and make sure every child gets an outstanding public education.

Albio Sires