Jef Quotes

#1. WHAT! WE CANT TALK AT THE SAME TIME! I talk, you talk, I talk, you talk, I talk, you talk, WE CAN'T DO IT! Peanut. WHAT! You said my name wrong. No it's Jeff Dun-ham. No it's dunham, No dun-ham. No dunha. No you see it says dunham jeff dun-HAM. Actually if you look at it, it say jef f dunham

Jeff Dunham

#2. Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.

Andy Hertzfeld

#3. You break through the veil whenever you strap on a sword or chant the ancient verses. You escape when you write a poem or a tale that brings beauty into the world. You are set free whenever you love - even those who believe you're crazy.

Jef Murray

#4. Users do not care about what is inside the box, as long as the box does what they need done.

Jef Raskin

#5. An unlimited-length file name is a file. The content of a file is its own best name.

Jef Raskin

#6. If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

Jef Raskin

#7. A computer shall not harm your work or, through inaction, allow your work to come to harm.

Jef Raskin

#8. If I had not studied music, there would be no Macintosh computers today.

Jef Raskin

#9. Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it.

Jef I. Richards

#10. Human logic [emphasis added] was forced on us by the physical world and is therefore consistent with it. Mathematics derives from logic. This is why mathematics is consistent with the physical world.

Jef Raskin

#11. The system should treat all user input as sacred.

Jef Raskin

#12. Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.

Jef Raskin

#13. A computer shall not waste your time or require you to do more work than is strictly necessary.

Jef Raskin

#14. The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Jef I. Richards

#15. Somehow reading a book never feels like sitting still.

Jef Mallett

#16. But what would happen if I put on the ring?" the boy asked.
"There is only one way to find out.

Jef Murray

#17. Advertising is the 'wonder' in Wonder Bread.

Jef I. Richards

#18. There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Jef I. Richards

#19. An opinion should be the result of thought, not a substitute for it.

Jef Mallett

#20. In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Jef I. Richards

#21. Advertising is speech. It's regulated because it's often effective speech.

Jef I. Richards

#22. Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards

#23. Live up to other people's best attributes, not down to their worst.

Jef Mallett

#24. Mach-5, the speed at which stress can't keep up, is simply forward motion. But it has to be self- propelled. Note that people in cars are still stressed.

Jef Mallett

#25. Writing well means never having to say, I guess you had to be there.

Jef Mallett

#26. The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Jef I. Richards

#27. I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

#28. If time flies when you're having fun, it hits the afterburners when you don't think you're having enough.

Jef Mallett

#29. Do what you love, love what you do, leave the world a better place and don't pick your nose.

Jef Mallett

#30. I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.

Jef Raskin

#31. Once the product's task is known, design the interface first; then implement to the interface design.

Jef Raskin

#32. What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down.

Jef Raskin

#33. Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards

#34. What users want is convenience and results.

Jef Raskin

#35. I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Jef I. Richards

#36. A well-designed and humane interface does not need to be split into beginner and expert subsystems.

Jef Raskin

#37. If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards

#38. When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

Jef Raskin

#39. Creativity is an advertising agency's most valuable asset, because it is the rarest.

Jef I. Richards

#40. If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

Jef Raskin

#41. Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

#42. While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards

#43. Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Jef I. Richards

#44. In advertising, sex sells. But only if you're selling sex.

Jef I. Richards

#45. Right now, computers, which are supposed to be our servant, are oppressing us.

Jef Raskin

#46. There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards

#47. An interface is humane if it is responsive to human needs and considerate of human frailties.

Jef Raskin

#48. As far as the customer is concerned, the interface is the product.

Jef Raskin