
Top 100 Innovation Business Quotes
#1. Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
Peter Drucker
#2. Look for patterns, and then ask why those patterns exist.
Debra Kaye
#3. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#4. Innovation happens at the intersection of people, process, technology, customers, and business ecosystem.
Pearl Zhu
#5. I really believe that the single hardest thing in business is building a company that does repeatable innovation ... and just has this ongoing culture of excellence as it grows.
Sam Altman
#6. We need to move from comparative advantage to perpetual advantage ...
Max McKeown
#7. Energy and environmental regulation, transportation, and broadband policy all benefit when legislators have a basic grounding in the technical concepts behind business models, products, and innovation.
John Sununu
#8. For CEOs today, it's all about acheieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models. process, culture and management.
Ginni Rometty
#9. A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.
Clayton Christensen
#11. In the private sector, there is always innovation. There's always change. There's always improving productivity, and if you're not leading that, you'll be passed and ultimately go out of business. So there's an urgency to constantly update and renew and to rethink your enterprise.
Mitt Romney
#12. Ultimately, innovation depends on the people with advanced skills who have the ideas, and on the business risk-takers willing to back them.
Anthony Pratt
#13. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
David A. Aaker
#14. Innovation is everything. When you're on the forefront, you can see what the next innovation needs to be. When you're behind, you have to spend your energy catching up.
Robert Noyce
#15. If you're in business, all the content in the world will do you no good unless it leads to a sale.
Richie Norton
#16. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#17. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#18. My passion for innovation and my interest in the 'business of science' has seen Biocon commercialize many innovative platforms and products.
Kiran Mazumdar-Shaw
#19. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
#20. What is innovation if not our ticket to every business interest in the world? It's the ticket to solving the world's problems - the energy problems, the pollution problems, the global warming problems. If it isn't for science and engineering, how will we compete in the new world?
David Pogue
#21. Technological change is never an isolated phenomenon. This revolution takes place inside a complex ecosystem which comprises business, governmental and societal dimensions. To make a country fit for the new type of innovation-driven competition, the whole ecosystem has to be considered.
Klaus Schwab
#22. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#23. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#24. At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business.
Richie Norton
#25. Your money habits and investment strategy is not all about what you do, but much about who you are. Become the person it takes to do, succeed, and innovate.
Amah Lambert
#26. Nearly 100% of innovation-from business to politics-is inspired not by "market analysis" but by people who are supremely pissed off by the way things are.
Tom Peters
#27. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#28. The road to recovery is to stimulate small business and innovation by reducing taxation, regulation, and litigation.
Sandy Adams
#29. Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.
David Livermore
#30. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#31. If you are realistic about how our present society works, the economic clout - and a lot of the political clout, frankly - is in the business sector. And it's the locus of innovation.
Peter Senge
#32. Bad business does not revolve around missing crossroads. It revolves around roundabouts.
Kevin Focke
#33. The business's potential depends on how it unleashes its information potential and talent potential.
Pearl Zhu
#34. Innovation Games let customers engage other centers of their brain, resulting in richer, deeper, and more meaningful exchanges of information
Luke Hohmann
#35. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
David Brier
#36. One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.
Walter Isaacson
#38. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#39. Business has only two functions - marketing and innovation.
Peter F. Drucker
#40. Innovation implies high risk, and with high risk comes failure, so you've got to be prepared for that, but if you don't risk, then your business goes stale very quickly.
Michael Grade
#41. Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them.
Richie Norton
#42. Having a me-too brand is a death sentence.
David Brier
#43. The way to be irreplaceable is to become a social innovator. Start projects that motivate you to save the world and simultaneously make you money (and create mindshare) for your company. Social innovation makes magic happen.
Richie Norton
#45. If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart Rose
#46. Innovation requires having at least three things: a great idea, the engineering talent to execute it, and the business savvy (plus deal-making moxie) to turn it into a successful product.
Walter Isaacson
#47. People who say "it's just business" are lying. It's a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.
Richie Norton
#48. The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions.
Anthony Jay
#49. I believe in solving social ills with business skills.
Richie Norton
#50. The only companies that innovate are those who believe that innovation is vital for their future.
John Harvey-Jones
#51. Cookie cutters are for baking, not branding.
David Brier
#52. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#53. In the same way that you're driven in your business to keep innovating - Facebook is a wonderful example of constant innovation - think about doing that in philanthropy.
Pierre Omidyar
#54. When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.
Roger Martin
#55. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#56. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#57. It is common understanding that communication is at the heart of any organisation. So, why have organisational models not evolved accordingly? To truly leverage the potential of this information age, we need to rethink and redesign organisations
Miguel Reynolds Brandao
#58. Our combination of great research universities, a pro-risk business culture, deep pools of innovation-seeking equity capital and reliable business and contract law is unprecedented and unparalleled in the world.
Marc Andreessen
#59. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#60. Organizational maturity is not just about technical excellence or process efficiency, but also about business effectiveness, agility, innovation intelligence, and people-centricity.
Pearl Zhu
#61. Our government is pleased to welcome MANA to Ontario, and were thrilled to announce renewed steel production and workers back on the job in Hamilton. Global leaders such as MANA choose to invest in Ontario because of our competitive business environment, skilled workforce and focus on innovation.
Sandra Pupatello
#62. IT has to provide both business and technological insight into how they bring success to the company as a whole transparently, holistically, and continually.
Pearl Zhu
#63. Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.
Konosuke Matsushita
#64. If you have time to write a business plan, you have time to prove the model. Just sayin.
Richie Norton
#65. Come out of the don'ts and impossibles. Manifest your dream. Bloom your worth.
Amit Ray
#66. I came to the conclusion long ago that limits to innovation have less to do with technology or creativity than organizational agility. Inspired individuals can only do so much.
Ray Stata
#67. New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
W. Edwards Deming
#68. Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
Peter Drucker
#69. Our country is a place where hope can be born and great companies, organizations and non-profits can spring up from an idea birthed on the back of a coffee-shop napkin.
Todd Stocker
#70. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#71. Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.
37 Signals
#72. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#73. I made it real clear to the business community - if your plan for innovation is to trick people, is to fool them, is not to tell them the truth about the price, then you're right: I'm going to be right in the way.
Elizabeth Warren
#74. If you are not good at innovating, be smart in investing.
Rifhi Siddiq
#75. I think 3D is a great innovation for the film business. But I hope it's not the thing that kills the golden egg because what's happening now is every movie there's pressure from the studio to turn it into a 3D movie.
Neal H. Moritz
#77. Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
Elon Musk
#78. The only hope for social networking sites from a business point of view is for a magic formula to appear in which some method of violating privacy and dignity becomes acceptable.
Jaron Lanier
#79. Innovation is business unusual. It's about actually doing stuff so that you can learn from the doing.
Fran Tarkenton
#80. Rapid innovation is the cure for the ills we face, but because innovation is difficult and susceptible to failure, we might need to rethink the way we approach innovation and how we drive it through our companies.
Richard Owen
#81. Creativity is the ability to create novel value, and innovation is how to transform ideas and achieve their business value.
Pearl Zhu
#82. Business only has two functions - innovation and marketing.
Milan Kundera
#83. Dominant companies have a special responsibility to ensure that the way they do business doesn't prevent competition ... and does not harm consumers and innovation.
Mario Monti
#84. Today, the forces of competition, technology, and globalization have converged to spur innovation and to transform the way business is done in the securities industry.
Arthur Levitt
#85. Entrepreneurs don't ask for permission. They act per a mission.
Ryan Lilly
#86. Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
John Sculley
#87. Innovation takes practice more than talent.
Debra Kaye
#88. In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.
Richard Koch
#89. Lean brands are the result of continually testing assumptions.
Laura Busche
#90. The origin of innovation and entrepreneurship is a creative mindset
Michael Harris
#91. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#92. Every organisation, not just business, needs 1 core competence: Tactical execution
Tony Dovale
#93. Innovation is a unique business capability to reinvent business, but not to reinvent the wheels
Pearl Zhu
#94. Products shouldn't just work well, they must unfold well.
Laura Busche
#95. For the most part, the best opportunities now lie where your competitors have yet to establish themselves, not where they're already entrenched. Microsoft is struggling to adapt to that new reality.
Paul Allen
#96. People relate to people, and if your brand feels like people, they'll relate to you, too.
Laura Busche
#97. Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn't. And therein lies the tale.
Heather Simmons
#98. You have to train people how to be business innovators. If you don't train them, the quality of the ideas that you get in an innovation marketplace is not likely to be high.
Gary Hamel
#99. I believe that he will prosper most whose mode of acting best adapts itself to the character of the times; and conversely that he will be unprosperous, with whose mode of acting the times do not accord.
Niccolo Machiavelli
#100. The US Debt is the single biggest threat I see to innovation in American business.
Erskine Bowles
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