Top 42 Great Advertising Sayings
#1. If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
#2. You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois
#3. Great advertising, in and of itself, becomes a benefit of the product.
George Lois
#4. Great advertising is the expression of deep emotional sincerity.
Storm Jameson
#5. Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
#6. That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Jerry Della Femina
#7. If you want to be a model, then you should probably become an actor. That's the only way to get hired to do the great advertising campaigns that are really interesting or the magazine covers, and it's hard to build a name for yourself as a model without those things.
Stephanie Seymour
#8. Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams
#9. If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
George Lois
#10. To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
George Lois
#11. Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
Calvin Coolidge
#12. Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David Ogilvy
#13. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.
Brene Brown
#14. The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
#15. When advertising is great, it's transcendent. It's art.
Jared Leto
#16. Advertising scientifically worked presented itself thus as the great new force. It really does the thing, you know.
Henry James
#17. Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Douglas Rushkoff
#18. We have looked for myths that include us in great novels, music, the latest comic book, or even some stupid advertising campaign. We'll look *anywhere* for a mythology that embraces people like ourselves.
Kate Bornstein
#19. 'Flappy Bird' was one of those phenomena. If we could all build one now, we would. Probably a bunch of us are trying. Those kinds of games are interesting. Rumor has it he was making $50,000 a day just from advertising, which is great, especially given the cost of living in Vietnam.
Chris DeWolfe
#20. I've spent some time working with a non-Italian designer; I've been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one!
Allegra Versace
#21. My one great fear about advertising and media is that they, too, will become irrevocably unbundled, that marketers will no longer have need of media,
Jeff Jarvis
#22. The one conclusion I have reached is that whiskey is a great leveler. You might be a hotshot advertising executive or a lowly foundry worker, but if you cannot hold your drink, you are just a drunkard.
Vikas Swarup
#23. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Phil Dusenberry
#24. No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.
Rochelle B Lazarus
#25. Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard Schultz
#26. If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
Dave Obey
#27. I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Jeff Bezos
#28. If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
Jonah Peretti
#31. I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.
Rory Kennedy
#32. There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
#33. But Sabbath is not only resistance. It is alternative. It is an alternative to the demanding, chattering, pervasive presence of advertising and its great liturgical claim of professional sports that devour all our "rest time.
Walter Brueggemann
#34. Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.
Eric Schmidt
#35. My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.
Ross Levinsohn
#36. I was a journalist, but I was starving. And I've written fiction, but I couldn't get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won't buy it.
Jeffrey Zeldman
#37. I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Augusten Burroughs
#38. The distance between Don Quixote and the petty bourgeois victim of advertising is not so great as romanticism would have us believe.
Rene Girard
#39. I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
Jerry Della Femina
#40. Advertising is the way great brands get to be great brands.
Al Ries
#41. I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
Charlie Ergen
#42. Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
Hartmut Esslinger
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