Brier's Quotes

#1. Very old are the woods; And the buds that break Out of the brier's boughs, When March winds wake, So old with their beauty are
Oh, no man knows Through what wild centuries Roves back the rose.

Walter De La Mare

#2. Over hill, over dale, Thorough bush, thorough brier, Over park, over pale, Thorough flood, thorough fire, I do wander everywhere,

William Shakespeare

#3. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

#4. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

David Brier

#5. A brier rose whose buds yield fragrant harvest for the honey bee.

Letitia Elizabeth Landon

#6. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#7. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.

David Brier

#8. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.

David Brier

#9. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

#10. Branding is the art of differentiation

David Brier

#11. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

David Brier

#12. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

#13. I don't keer w'at you do wid me, Brer Fox,' sezee, 'so you don't fling me in dat brier-patch. Roas' me, Brer Fox' sezee, 'but don't fling me in dat brier-patch,' sezee.

Joel Chandler Harris

#14. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

#15. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

#16. Cookie cutters are for baking, not branding.

David Brier

#17. Having a me-too brand is a death sentence.

David Brier

#18. But the rose leaves herself upon the brier, For winds to kiss and grateful bees to feed.

John Keats

#19. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.

David Brier

#20. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

David Brier

#21. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier

#22. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

David Brier

#23. But, Doc, I'm not fourteen any more, and I'm not Lulamae. But the terrible part is (and I realized it while we were standing there) I am. I'm still stealing turkey eggs and running through a brier patch. Only now I call it having the mean reds.

Truman Capote

#24. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.

David Brier

#25. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

David Brier

#26. Life is made up of dots

David Brier

#27. What airs outblown from ferny dells And clover-bloom and sweet brier smells.

John Greenleaf Whittier

#28. Ideas are the currency of innovation.

David Brier

#29. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.

David Brier

#30. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

David Brier