Top 35 Brand Strategy Quotes: Famous Quotes & Sayings About Brand Strategy

#1. Marketing leaders instead must ask, "What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?" Structure must follow strategy - not the other way around.

Marc De Swaan Arons

#2. A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

David A. Aaker

#3. Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.

Andrew Seth Pringle-Pattison

#4. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

#5. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

#6. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

#7. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

David Brier

#8. We're doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family.

Tim Duncan

#9. Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

Michelle Phan

#10. Branding is the art of differentiation

David Brier

#11. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

#12. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.

David Brier

#13. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.

David Brier

#14. Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.

Curt Coffman

#15. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#16. I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

John Battelle

#17. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

David Brier

#18. We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.

Cassandra Clare

#19. A global brand building strategy is, in reality, a local plan for every market.

Martin Lindstrom

#20. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

David Brier

#21. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.

David Brier

#22. Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.

Hartmut Esslinger

#23. Life is made up of dots

David Brier

#24. It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.

Assegid Habtewold

#25. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

David Brier

#26. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.

David Brier

#27. Your style guide is your most loyal brand protector.

Dane Brookes

#28. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

#29. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

David Brier

#30. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier