Top 48 Brand Culture Quotes
#1. An exceptional brand culture has the effect of a charm, it entices and binds people.
Bernard Kelvin Clive
#2. Corporate brand, culture, knowledge, and risk management are all boardroom concerns.
Pearl Zhu
#3. Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
Leah Busque
#4. When the magic of the brand is truly felt by the workforce, it can be called brandful.
Julia Gometz
#5. What's the best way to build a brand for the long term? In a word: culture.
Tony Hsieh
#6. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#7. A good culture in a hospital can absorb and manage a few bad nurses, but once the culture becomes bad in itself, bad nursing practice is much harder to hide.
Jo Brand
#8. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#9. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#10. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#11. Social media technology creates a culture in which people turn into little brand managers, using Facebook, twitter, text messages to create a falsely upbeat, slightly overexuberant, external self that can be famous first in a small sphere and then, with luck, in a large one.
David Brooks
#12. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#13. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#14. Want to know where the action in a culture is? Watch where new language is turning up and where the lawyers collect, usually in that sequence.
Stewart Brand
#15. Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
Tony Hsieh
#16. Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
#17. we've created a whole brand of churches that do not depend on the Spirit, a whole culture of Christians who are not disciples, a new group of "followers" who do not follow. If
Francis Chan
#18. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#19. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh
#20. our belief is that our Brand, our Culture, and our Pipeline (which we internally refer to as "BCP") are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.
Tony Hsieh
#21. Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.
Curt Coffman
#22. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#23. Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Andrew Mason
#24. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#25. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#26. Loyalty - deep, intense, devoted loyalty - to a leader or a culture, to any group, brand or idea, goes far beyond being engaged or having our needs met. We see our emotional selves in that connection. We see our future, our best selves and our better angels in that connection.
Bill Jensen
#27. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#28. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#29. Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
Andrew Mason
#30. The point about pop culture is that so much of it is borrowed. There's very little that's brand new. Instead, creativity today is a kind of shopping process - picking up on and sampling things form the world around you, things you grew up with.
RuPaul
#31. The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela Ahrendts
#32. Brand is how others see you, culture is how you see yourself.
Curt Coffman
#34. Make this part of your brand DNA ... Tell Your Story In a Way People Will Care.
Ted Rubin
#35. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#36. Hip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but also for culture.
Kendrick Lamar
#37. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#38. Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.
Brian Chesky
#39. The brand is just a lagging indicator of a company's culture.
Tony Hsieh
#40. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#41. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#42. Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Francois-Henri Pinault
#43. Having a me-too brand is a death sentence.
David Brier
#44. The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it; it seems quite unique, an icon of popular culture being used this way.
David Lloyd
#46. Cookie cutters are for baking, not branding.
David Brier
#47. We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state in words how much this team means to me, how much Hulu means to me.
Jason Kilar
#48. When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.
Kate O'Neill
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