Ted Rubin Quotes

#1. Old marketing was dictation ... new marketing is communication. Change from Convince & Convert to Converse & Convert!

Ted Rubin

#2. It's about "Moments," not Milestones.

Ted Rubin

#3. Your Brand/Business is what you do; your Reputation is what people Remember and Share.

Ted Rubin

#4. Make this part of your brand DNA ... Tell Your Story In a Way People Will Care.

Ted Rubin

#5. Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.

Ted Rubin

#6. Welcome to the 'Age of Influence,' where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

Ted Rubin

#7. Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.

Ted Rubin

#8. If you are only focused on the Money... You risk completely overlooking the People.

Ted Rubin

#9. Look at your own behaviors and ask yourself, "Would I want to be my friend???

Ted Rubin

#10. REAL trumps PERFECT... because REAL creates TRUST.

Ted Rubin

#11. Start thinking about a consumer's "Path to Purpose" along her "Path to Purchase.

Ted Rubin

#12. Boomers were the original Millennials.

Ted Rubin

#13. Listen for "Moments" - and Make it Personal

Ted Rubin

#14. LESS fabrication, MORE facilitation

Ted Rubin

#15. Stop worrying about what's next and concentrate on delivering what is now!

Ted Rubin

#16. Network Gives You Reach ... Community Gives You Power!

Ted Rubin