Best Copywriting Quotes

#1. Copy is a direct conversation with the consumer.

Shirley Polykoff

#2. People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better.

Jamie Thomson

#3. I spent my life working before I started band. I worked construction, landscaping. I worked in kitchens, cleaned dishes. I worked demolition.

Zachary Cole Smith

#4. What is life but this? Choices made early in a relationship determine the course.

Frances Mayes

#5. Consumers do not buy products. They buy product benefits.

David Ogilvy

#6. It follows that unless your headline sells your product, you have wasted 90 percent of your money ...

David Ogilvy

#7. People aren't interested in you. They're interested in themselves

Dale Carnegie

#8. Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.

Liane Moriarty

#9. I've been a freelancer my entire career, and, at any given time, I have several deadlines for all sorts of things, whether it's some magazine piece or ad copywriting or anything.

Meghan Daum

#10. Decide the effect you want to produce in your reader.

Robert Collier

#11. 20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.

Ken McCarthy

#12. Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting.

Steve Slaunwhite

#13. Referring to an event in an untold story is a powerful technique rarely used.

Roy H. Williams

#14. Copywriting basically consists of taking something dreadful, putting it in a box with a shiny ribbon, and presenting it to someone. Any disappointment the recipient has upon opening the box is entirely due to their own high expectations and therefore their fault.

David Thorne

#15. The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.

Richard Bayan

#16. Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions.

Clive Sinclair

#17. By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.

Jerry Della Femina

#18. Don't confuse visibility with credibility.

Harvey MacKay

#19. Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way.

Sharen Song

#20. We must be people who love to work; we must love righteousness and walk before the Lord and not be defiled or profaned by evil

Sunday Adelaja

#21. When have you heard a story about the hero dying for the villain?

Andy Mineo

#22. I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.

George Stephen

#23. I grew up loving classic rock music - The Beatles, The Rolling Stones - and then one day I heard 'Baby One More Time' on the radio and I thought 'What is this?' I was eight and it changed my life.

Sara Paxton

#24. Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.

Bryan Eisenberg

#25. Advertising is like learning - a little is a dangerous thing.

P.T. Barnum