Bernadette Jiwa Quotes

#1. As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this way. Man's first thought was 'I AM'.

Bernadette Jiwa

#2. [Y]ou've got to start with the customer experience and work backwards to the technology.

Bernadette Jiwa

#3. Wonder just enough; then go do.

Bernadette Jiwa

#4. Innovation, sales and marketing are less about ideas and persuasion and more about understanding. We forget that. People don't want one more nudge in the direction we have decided they need to go. They need us to build our businesses around what we notice will make their lives better. WHERE

Bernadette Jiwa

#5. I am the baby in the family, and I always will be. I am actually very happy to have that position. But I still get teased. I don't mind that.

Janet Jackson

#6. What happens when everyone is asleep is called Evolution. What happens when everyone is awake is called Revolution.

G.K. Chesterton

#7. the masses don't want to feel like 'the masses'.

Bernadette Jiwa

#8. Give them a reason to care, a story they can believe in.

Bernadette Jiwa

#9. What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.

Bernadette Jiwa

#10. [I]t's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them. - T

Bernadette Jiwa

#11. There are writers whose first drafts are so lean, so skimpy, that they must go back and add words, sentences, paragraphs to make their fiction intelligible or interesting. I don't know any of these writers.

Nancy Kress

#12. Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average Joe in the middle of it.

Bernadette Jiwa

#13. People don't buy what you do; they buy how it makes them feel.

Bernadette Jiwa

#14. Go out and find some real people. Listen to their stories. Don't ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if you've got patience, you'll learn more than you might imagine. - T

Bernadette Jiwa

#15. Like most people, most Westerners anyway, I have a sneaking suspicion I am immortal.

Mary Cantwell

#16. Please phrase your answer in the form of a question.

Alex Trebek

#17. The last time I saw African kids this excited, Madonna was at their school with a net.

Russell Howard

#18. How is it possible that a being with such sensitive jewels as the eyes, such enchanted musical instruments as the ears, and such fabulous arabesque of nerves as the brain can experience itself anything less than a god.

Alan Watts

#19. Marketing is about becoming part of peoples' stories.

Bernadette Jiwa

#20. 'SNL' was a dream come true for me. It was a fantastic year. I don't have any regrets.

Michaela Watkins

#21. The world has changed profoundly since our programs were first established.

Kim Campbell

#22. We are at our very best when we see the world through the eyes of the person we're trying to matter to.

Bernadette Jiwa

#23. The job of every single business on the planet is to do just one thing - to make people happy. When you find ways to do that, you win.

Bernadette Jiwa

#24. Difference thinking' is more than the ability to connect the dots, though. It's about seeing the truth, recognising the opportunity in that truth and then acting on it. You need to learn how to see the dots and understand the significance of connecting them before you can begin.

Bernadette Jiwa

#25. You look up when you wish to be exalted. And I look down because I am exalted.

Friedrich Nietzsche

#26. When you go the extra mile, people will know, and that knowing changes everything about how they feel about what you do.

Bernadette Jiwa

#27. Broccoli, when overboiled, produces a sulfuric stench that causes children to gag the instant they enter the house.

Kate Christensen

#28. Giving a damn is seriously underrated and caring is a competitive advantage.

Bernadette Jiwa

#29. The secret of disruptive innovations and business models isn't that they disrupt an industry; it's that they disrupt people.

Bernadette Jiwa

#30. You come to God not by being strong, but by being weak; not by being right, but through your mistakes.

Richard Rohr

#31. The truth is that what really moves us is feelings, not facts.

Bernadette Jiwa